Marketing Specialist

5 days ago

Montréal, Canada International Air Transport Association (IATA) Full time

Employment Type: Permanent
Contract Duration:
About the team you are joining

Are you passionate about marketing? Would you like to work in a truly international organization? We are looking for an energetic and self-motivated Marketing Specialist to join our marketing department. If you’re an ambitious individual who wants to build a career in social media and content marketing, then we want to work with you. Your work will include the execution of marketing plans, coordination of campaigns, creation of content for digital campaigns and reporting on their results.

The marketing team consists of 15 individuals with diverse cultural backgrounds. The team manages the entire marketing and consumer insights functions for IATA’s Commercial Products and Services. Working closely with Subject Matter Experts, Product Managers and other key internal stakeholders, the marketing team helps guide the product strategy to identify growth opportunities across the portfolio.ike
- Help support the delivery of marketing plans;
- Continuously drive innovative improvements to maintain a differentiated competitive position;
- Collaborate with marketing product managers to develop brand and marketing communications within the broader customer journey;
- Develop standardized measurement plan for relevant KPIs to assess the marketing department’s effectiveness and ROIs;
- Pro-actively test, measure and implement new types of campaigns and/or advertising channels;
- Identify appropriate sourcing and marketing levers to build top of funnel demand and efficiently attract prospects;
- Lead implementation of marketing programs across regions and teams;

We would love to hear from you if
- At least (3) years of experience in marketing coordination and campaign execution (ideally in B2B environments);
- Proven track record of delivering on revenue objectives and overseeing successful marketing campaigns;
- Highly developed in the following proficiencies:
customer experience;
campaign management and execution;
metrics measurement and ROI;
- Strong solution-focused work ethic with a high degree of flexibility, supporting multiple projects of varying complexities and priorities;
- Experience facilitating cross-functional team discussions,
- Experience with Google Analytics - Certification is a plus;
- Solid experience launching, managing and optimizing campaigns on LinkedIn, Google, Facebook, YouTube, Bing & Twitter;
- Experience with Pardot and Salesforce are big assets.

Travel Required: 5%

**Diversity and Inclusion are one of our key priorities and we want to role model it. We are committed to building a team that represents a variety of backgrounds, perspectives and skills in which you can contribute at your best and be who you are. The more inclusive we are, the better we will be able to thrive to represent, lead and service the airline industry. If there is anything we can do to create a more comfortable interview experience for you, please let us know.**

***
**Learn more about IATA’s role in the industry, our benefits, and the team at **iata/careers/**. We are looking forward to hearing from you

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