Marketing Manager

The Quark Group is currently looking for a Marketing Manager to join our innovative, growing company, located in our Head Office at 120 Lowson Crescent in Winnipeg Manitoba, to work in a dynamic, fast-paced, fun and professional work environment.

The Marketing Manager is responsible for leading the development and execution of marketing strategies, overseeing advertising and promotional activities, managing a small marketing team, and ensuring the delivery of high-quality marketing materials that resonate with our target markets across the country.

We’re looking for a marketing professional with hands-on management, innovative ideas, and experience that speaks to the mentality of doing what it takes to achieve growth without exception. Working with a small marketing team, you will be responsible for collaborating and coordinating with the President and Vice Presidents on marketing plans, and the development, creation and execution of various projects.

**Why The Quark Group?**

The Quark Group was founded in 1977 in Winnipeg, Manitoba. We are the largest privately-owned Canadian retail footwear chain in Western Canada. At Quarks and Urban Trail, we offer high quality name brand footwear and accessories for men and women, bringing the best in quality, selection and fit. Our vision is to provide leading customer service in Canada’s premium comfort footwear and apparel industry, in a responsible and ethical manner while being a positive force for our communities and corporate family.

We currently operate 38 stores across British Columbia, Alberta, Saskatchewan, Manitoba, Ontario and New Brunswick.

At Quarks, every employee is given the keys to charter new ground as they collectively live in the moment of building experiences together. We are a cast of diverse, yet like-minded individuals and we believe in taking risks, creating shared experiences not just for our customers, but for each other, to guarantee we’re making the next chapter of everyone’s story the most memorable one yet.
- **Specifically, this position will focus around three primary areas of responsibility**_:_

**1. Managing Process and Workflow**

The Marketing Manager’s job is to develop, manage, and evolve an efficient workflow system that ensures the best possible inputs lead to the best quality outcomes, on time and on budget, with as little chaos or drama as possible. This includes the policing of process tools like briefing documents and timely, efficient briefing meetings with allocated teams. An effective Marketing Manager is always looking for ways to perpetually improve process.

**2. Maximizing Resources**

The Marketing Manager is experienced in creating an allocation system to ensure that the right people are working on the right projects. They collaborate with the marketing team to match specialized skills with project requirements, to resolve potential bottlenecks, and optimize individual workloads. This Manager needs to be included in initial project scoping efforts to stay ahead of demands, using a proactive approach rather than a reactive one.

**3. Managing Traffic**

A big part of the Marketing Manager’s job is to make sure their team spends more time creating and less time stressing about inadequate inputs, or how to manage impossible demands. The Marketing Manager is the gate-keeper for good process and a master at scheduling tasks that minimize stress for all team members while still meeting established timelines. When choke-points happen, this Manager acts as chief negotiator, peacekeeper and traffic cop to resolve conflicts with mínimal drama.

The Marketing Manager acts as the liaison between their team members to re-assign work or reschedule timelines as required. The Manager typically conducts a daily status check-in every morning to ensure ongoing tasks are on track, to identify potential bottlenecks and resolve them as required.
- **We’d Love to Hear from People With**_:_
- College degree in Marketing, Business Administration, Communications or a related field.
- Approximately 5 years’ experience:

- Writing/editing, content creation
- Developing/implementing corporate communication strategies
- Developing/implementing social media, PR and media plans
- Directing/creating work in-house or through a creative agency
- The ability to develop and maintain, high-quality writing, copywriting, creative work and content development
- Exceptional communications and strategic thinking skills
- Strong people management skills and experience growing a small department over time
- Experience motivating, engaging, coaching and performance managing a marketing team, including the marketing coordinator and graphic designer
- Deep knowledge of marketing techniques including social media marketing, influencer marketing, content creation, digital marketing and branding.
- Thoughtful and innovative strategies for growth, along with utilizing your team to execute those ideas
- Excellent project management and organi