Marketing Manager

About The Picklr Canada

The Picklr is the fastest-growing indoor pickleball franchise in North America. We are dedicated to providing the ultimate pickleball experience, offering state-of-the-art courts, leagues, tournaments, and a vibrant social atmosphere. As we rapidly expand our footprint across Canada, we are looking for a dynamic and driven
Marketing Manager

to lead our brand strategy and drive growth.

The Opportunity

The Marketing Manager, at The Picklr Canada, will be a driving force behind building our brand presence and franchise system growth in the Canadian market. This is a highly strategic and hands-on role requiring a blend of digital marketing expertise, event management skills, earned media and a strong understanding of building a brand. You will be responsible for defining, planning, and executing a holistic marketing calendar that supports both our national franchise goals and facilitating local club success.

Key Responsibilities
1. Marketing Strategy & Planning

• Develop and execute a comprehensive
  Annual Marketing Calendar

that aligns with business objectives and key seasonality/holiday opportunities.
- Strategic Planning:

Define target audiences, market positioning, and key messaging for The Picklr brand in Canada.
- Manage and allocate

the marketing budget effectively to maximize ROI across all channels.

2. Digital Marketing & Social Media

• Digital Campaign Management:

Lead the strategy, development, and execution of all paid and organic digital marketing campaigns (SEM, Lead Lists, Sales Pipeline Growth).
- Social Media Management:

Oversee all Canadian social media channels (e.g., Instagram, Facebook, TikTok) to drive engagement, growth, and brand awareness. This includes content strategy, creation oversight, community management, and performance reporting.
- Organize content for the
Canadian website/landing pages

, ensuring content is fresh, localized, and optimized for SEO.

3. Events & Activations

• National Event Execution:

Plan, coordinate, and execute large-scale national marketing events, including trade shows, brand activations, and support for Grand Opening events for new franchise locations.
- In-Club Marketing:

Leveraging existing franchise system content, customize a
Monthly Marketing Playbook

that includes Pro-Shop promotions, themed tournaments,  and marketing toolkits for local franchise partners to execute effective club-level marketing.
- Manage vendor relationships

, negotiate contracts, and oversee logistics for all major events.

4. Analysis & Reporting

• Monitor, analyze, and report on the performance of all marketing campaigns and events against defined KPIs (e.g., leads generated, social engagement, club leads ).
• Use data and market research to identify trends, opportunities, and insights to optimize future strategies.

Qualifications

• 5+ years

of progressive experience in Marketing Management, with a focus on Digital Marketing and Events.
- Proven expertise in:
- Digital Marketing (Paid & Organic):

SEM, SEO, paid social media advertising (Meta Ads Manager, Google Ads), email marketing.
- Social and Earned Media Strategy & Content:

A strong track record of growing social media presence and engagement and driving national and local PR opportunities.
- Marketing Strategy Development:

Experience creating and managing an annual marketing calendar/plan.
- Event Management:

Experience planning and executing both large national events and local/grassroots activations.
- Excellent project management, organizational, and communication skills.
- Proficiency with marketing analytics tools (e.g., Google Analytics, social media insights).
- A passion for pickleball or the sports/fitness/leisure industry is a significant asset.

Why Join The Picklr Canada?

• Be a pivotal part of the brand's exciting launch and expansion across Canada.
• Work in a fun, dynamic, and rapidly growing industry.
• Competitive salary, benefits package, and opportunities for professional growth.

Application Instructions

Please submit your resume and a cover letter detailing your experience with Digital Marketing, Marketing Strategy, and Event management to