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Social Media Specialist
3 weeks ago
Join our team as a Social Media Specialist In this role, you’ll implement growth strategies tailored to the audience of each social media platform of all FYihealth group’s social media accounts. You’ll lead the social media strategic direction to enhance visibility and engagement across platforms for our brands, while collaborating with our creative Marketing team to develop enticing content.
**What Will You Be Doing?**
- Developing and executing comprehensive social media strategies across Instagram, TikTok, Facebook, YouTube, and emerging platforms for all of our patient facing brands
- Partnering with marketing on influencer campaigns and brand partnerships
- Managing our content calendar, ensuring consistent posting aligned with product launches, campaigns, and cultural moments
- Working with brand managers to establish targets and strategies for growing social media platforms tailored to each brand's audience
- Collaborating with copywriters to ensure consistency in storytelling, user experience, and copy flow across all brands
- Optimizing shoppable content across platforms, driving direct sales through social channels
- Building and nurturing our online community, encouraging user-generated content, brand advocacy and responding to comments, DMs, and engaging authentically with our followers daily
- Tracking, analyzing, and reporting on social media performance, providing actionable insights to optimize strategy
- Conducting A/B testing on content formats, posting times, and messaging to maximize reach and engagement
- Monitoring industry trends and competitor activity to identify opportunities and inform strategy
- Staying ahead of platform updates, algorithm changes, and emerging social media trends
- 3-5 years of social media management experience
- Undergraduate degree in a related field (literature, business, arts, etc.)
- Understanding of influencer marketing and community management
- Platform expertise across Instagram, TikTok, Facebook, and YouTube with understanding of each platform's unique algorithms and best practices
- Analytics proficiency with Instagram Insights, TikTok Analytics, Facebook Business Manager, and Google Analytics
- Experience with social media management tools (Hootsuite, Sprout Social, Later) is considered an asset
- Bilingualism in French and English is considered an asset
**How You'll Benefit**:
- A comprehensive total rewards package, including two free pairs of glasses and lenses per year
- A coaching culture that fosters ongoing growth and development opportunities
- A people-first culture, (but dogs are also welcome)
- An organization that gives back locally and nationally, and supports you in doing so as well
**Why You Should Join Us**:
FYihealth group is Canada's leading diversified healthcare organization comprised of FYidoctors, Visique, BonLook, and solis optics. Doctor-led, professionally managed, and patient-focused, the organization concentrates on delivering outstanding eye care with patient-centric products and services. Our purpose is to enhance the lives of our patients. We are Canada’s fastest-growing eye care provider with our Canadian-owned ophthalmic lens manufacturing facility and distribution center.
- FYihealth group aims to create a comprehensive rewards package to attract and retain top talent. The expected compensation for this position is between $65,500 to $75,000 annually considering factors like experience, skills, and qualifications. Base pay is just one component of our overall Total Rewards offering. We look forward to speaking with you more about our continued dedication to our team's overall well-being and growth_.
