Social Media and Marketing Assistant
3 days ago
We are seeking a creative, forward-thinking, and organized social media specialist to join our growing team.
You must be able to create consistent, meaningful content on all social media platforms as well as act quickly and gracefully to resolve any customer complaints or criticisms posted on social media.
**Social Media Specialist Duties and Responsibilities**
- Build and execute social media strategy through research, benchmarking, messaging, and audience identification
- Make creative and informative video
- Write blog posts
- Write, develop, and strategize online content production and scheduling
- Assist with crisis management, bad reviews, and negative news communications
- Generate, edit, publish, and share content daily (original text, images, video, and HTML)
- Build meaningful connections and encourage community members through dialog and messaging
- Create and maintain company social media pages and profiles
- Moderate user-generated content and messages appropriately, based on company and community policies
- Create and implement social media marketing plan and editorial calendar
- Track and analyze analytics reports to gain insight on traffic, demographics, and effectiveness; utilize this information to positively affect future outcomes
- Collaborate with other departments to manage company reputation, coordinate promotions, and increase reach
**Social Media Specialist Requirements and Qualifications**
- Bachelor's degree in marketing, communication, or related field
- 2+ years' experience in digital marketing and social media
- Knowledge of project management and web design best practices
- Understanding of social media metrics; able to interpret the results and take action to increase effectiveness of social media campaigns
- Strong written and verbal communication skills
- Knowledge of creative and editing videos
- Knowledge of blog posting and SEO
**Salary**: $21.00-$25.00 per hour
Schedule:
- Monday to Friday
Ability to commute/relocate:
- Calgary, AB T2C 2E3: reliably commute or plan to relocate before starting work (required)
**Experience**:
- Social Media Marketing: 2 years (preferred)
- Blogging: 2 years (preferred)
- SEO tools: 1 year (preferred)
- Video Editing: 2 years (preferred)
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