Social Media Specialist

Department: Marketing and Communications

Position Type: Full-Time - Permanent

Expected Start Date: end-August, 2025

What we offer:

- Flexible work arrangements
- Comprehensive Benefits package includes Extended Health Care, Dental Benefits, Basic Life Insurance, Accidental Death and Dismemberment, Short-Term and Long-Term Disability, and Employee and Family Assistant Program (EFAP)
- Employer-matched Pension Plan at 5%
- Generous paid time off, including Vacation days, Sick Time
- Working in a beautiful park setting.
- Free entrance to the Park, including to our many public special events.
- Employee discounts on food and retail items and free parking.

Who We Are:
Heritage Park is Canada's largest living history museum and offers visitors a chance to experience life in Western Canada from the 1860s to the early 1950s. The Park features historical buildings, costumed interpreters, working antiques, and various exhibits that provide insight into the region's past.

Job Overview:
You’ll bring fresh ideas, strong creative instincts, and a data-informed mindset to grow our audience, elevate the Park’s voice, and inspire guests to visit again and again.

**Responsibilities**:
Social Media Strategy & Management
- Develop and execute platform-specific strategies to grow audiences and drive engagement across major social platforms (Instagram, Facebook, TikTok, X/Twitter, LinkedIn)
- Plan and maintain a proactive social media calendar aligned with Heritage Park’s marketing and communications strategy, plus Park-wide programming and priorities
- Create, schedule and publish engaging, on-brand content—including Reels, TikToks, Stories, carousels, video clips and images
- Write compelling copy that resonates with a family-friendly audience and reflects Heritage Park’s voice, values and messaging standards
- Answer direct messages and guest inquiries through social media channels, and monitor user-generated content daily
- Engage with the general public, community partners, tourism organizations, influencers and local businesses through likes, comments and shares to strengthen relationships and increase reach
- Escalate issues or sensitive feedback to the appropriate internal stakeholders as necessary
- Collaborate with departments across the Park to source content, support initiatives and tell compelling stories
- Build and maintain relationships with influencers and external media through social channels
- Use tools like Canva or Adobe Express to produce simple graphics and visual assets for social media, web and internal use
- Monitor social media trends and proactively recommend new content formats, tools and campaign ideas
- Support real-time event coverage, including occasional evening, weekend and holiday work
- Support the growth of Heritage Park’s digital presence by exploring and launching new social media platforms as needed
- Stay up to date on best practices, tools and innovations in social media and digital storytelling

Social Media Strategy & Management
- Assist in the development of media materials, including press releases, media advisories, key messages and media kits
- Support media logistics such as preparing briefing notes, coordinating interviews and tracking coverage
- Liaise with media outlets and respond to inbound media requests in coordination with the Communications Manager
- Provide writing and editing support for advertising, signage, promotional materials and campaign copy
- Help ensure consistency of messaging across media, digital and print platforms

Performance Tracking & Optimization
- Assist in the development of media materials, including press releases, media advisories, key messages and media kits
- Support media logistics such as preparing briefing notes, coordinating interviews and tracking coverage

Cross-Departmental Collaboration
- Work closely with marketing, programming, interpretation, retail, and food services to ensure social media content supports organizational goals
- Support special events and seasonal campaigns through real-time social coverage, including live posting or stories
- Assist other departments in leveraging social media for their outreach needs while maintaining brand consistency

Organizational Excellence and Wellbeing
- Contribute to inspiring and immersive experiences at the Park by engaging in Heritage Park initiatives that align with our mission and vision, ensuring authenticity in our historical setting and stories.
- Actively support a positive work environment by creating an atmosphere of inclusion, engagement, belonging, and fulfillment for employees and volunteers, in line with Heritage Park values.
- Recognize all contributors to our community as integral to our success, fostering a sense of community and collaboration.
- Demonstrate responsible stewardship of our people, collections, and financial assets by driving growth with innovation, transparency, and financial sustainability, while embracing our historical assets and recognizing al