Social Media and Content Specialist

Welcome to Rejuvenation
Rejuvenation Medical Group is Western Canada’s fastest-growing family of dermatology and multi-disciplinary medical offices. From modest beginnings dating back to 1984, Rejuvenation is a pioneer in delivering exceptional care to communities in British Columbia and Alberta. We specialize in skin health, dermatologic concerns, and an array of cosmetic and aesthetic services for all skin types. At Rejuvenation, the possibilities are endless.
Rejuvenation proudly offers career advancement opportunities through ongoing advanced laser, surgical, cosmetic and leadership training to help our STARS soar. For those looking to take their career to new heights, our organization is perfect for you. Rejuvenation is consistently growing into new markets and promoting talent from within; we love to see our STARS succeed
Our diagnosis for you is an amazing and fulfilling career Symptoms may include
- Industry perks
- Star pricing on cutting-edge treatments and products
- Close-knit teams
- Fun and inclusive monthly challenges with incredible prizes
- Continuing education opportunities
- Flexibility and a healthy work-life balance
- Supportive management team
- Opportunity for internal growth
- Comprehensive health benefits
- And so much more

Role Overview
We are seeking a dynamic and skilled Social Media and Content Specialist to drive our digital presence, create compelling content, and engage our audiences across multiple social media platforms. This role is ideal for a creative and strategic thinker with a deep understanding of social media marketing, content creation, and community engagement. You will be responsible for developing and executing marketing strategies, managing brand voice consistency, and producing high-quality content, including photography and videography, to enhance our online presence.
Role Objectives
The Social Media and Content Specialist responsibilities include, but are not limited to:

- Manage and oversee social media platforms, including Instagram, Facebook, and LinkedIn, for multiple brands within our portfolio.
- Develop and implement comprehensive social media marketing strategies to enhance brand awareness, engagement, and growth.
- Create, curate, and publish high-quality content—including videos, images, and written posts—for both organic and paid campaigns.
- Plan, execute, and optimize paid social media campaigns, managing budgets, audience targeting, A/B testing, and performance analysis to maximize ROI.
- Capture high-quality video and photography content, ensuring professional, engaging, and brand-aligned visuals.
- Organize and maintain a structured content management system to efficiently store, retrieve, and repurpose digital assets.
- Actively monitor social media channels, engage with followers, and respond to comments and messages in a timely, brand-appropriate manner.
- Collaborate with internal teams to source content, transforming it into compelling marketing materials.
- Develop and manage relationships with influencers, executing strategic influencer marketing campaigns and tracking their impact.
- Stay up to date on social media trends, platform updates, and industry best practices to continuously refine strategies.
- Travel to Rejuvenation clinic locations to capture content (up to 50% travel required).
- Comfortable working in a clinical setting, including exposure to medical treatments, procedures, and blood.

**Skills & Competencies**:

- Highly organized and detail-oriented, capable of managing multiple projects while maintaining accuracy and meeting deadlines.
- Strong interpersonal skills—outgoing, approachable, and skilled in fostering engagement with diverse audiences.
- Creative and proactive mindset—self-motivated, solution-oriented, and eager to contribute innovative ideas.
- Team player—collaborates effectively across departments to achieve shared marketing objectives.
- Advanced technology proficiency—deep understanding of digital tools, platforms, and emerging technologies relevant to marketing and social media.
- Expert knowledge of social media trends, best practices, and content scheduling, including social media calendar management.

Role Qualifications
- Bachelor's degree in marketing, Communications, or a related field.
- Minimum of 3 years of hands-on experience in social media marketing, managing multiple brand accounts across various platforms. (Experience with Sprout or similar social management tools is an asset.)
- Proven expertise in content creation, including video production, editing, photography, and SEO-optimized copywriting.
- Demonstrated success in managing paid social media campaigns, with proficiency in platform-specific advertising tools such as Meta Ads Manager and LinkedIn Campaign Manager.
- Proficiency in content creation software such as Adobe Creative Suite, Canva, and other relevant tools.
- Ability to travel within Alberta, British Columbia, and Ontario as needed.

Employee Equity and Accessibili