Marketing and Social Media Coordinator

Opulence Global is an aggressively growing international direct sales company. It is home to Canada's largest designer fashion house and other major product sectors, including skincare, personal care, and health & wellness, dedicated to designing and manufacturing products that impact one’s life.

**Primary Responsibilities**:

- Collaborate with the Marketing team to translate the company’s overall growth strategy and vision into visual content
- Contribute to Digital Marketing campaign strategies and analysis
- Produce creative copy and visual content for a variety of accounts across different social media platforms in photo and video formats
- Manage daily social media posts, engagement and content on various platforms including Instagram, Facebook, TikTok, YouTube and LinkedIn
- Measuring paid Ad campaigns and web traffic (e.g., bounce rates and conversion rates)
- Support overall digital marketing strategies through content planning, execution and reporting
- Assist with developing and maintaining the social media content calendar
- Assist with the development and execution of social media plans for new launches, promotions and events
- Onboard, train and support social media ambassadors with ongoing strategy and execution
- Perform scheduled check-ins with social media ambassadors
- Continually stay up-to-date on new social media trends and best practices, and share them with the Digital team
- Assist with social media influencer marketing program through outreach and campaign management
- Identifying the needs of customers and also recommending new topics
- Facilitate online conversations with customers and respond to queries
- Report on online reviews and feedback from customers and fans
- Using keyword research and SEO guidelines for the purpose of optimizing content
- Promoting content on social media and also monitoring engagement (e.g., shares and comments)
- Editing and proofreading content before publication
- Occasionally assist with onsite photoshoots and capture behind-the-scenes content
- May require to work weekends/off-site as needed
- Performs other duties as required
- Is an expert storyteller - able to create engaging social media content that resonates with our target demographic
- Post-secondary education with a degree in Marketing, Communications, English or any other relevant field of study
- Ability to write clear, concise and compelling copy that reflects numerous unique brand voices
- Exceptional grammatical skills with high attention to detail and accuracy
- Understands different social platforms and how to produce tailored content for each
- Highly proficient in Adobe Premiere and After Effects with some experience in other Adobe creative suite programs
- Proven video editing, motion graphics and animated content creation experience
- Experience in graphic design and photo editing
- Detail-oriented and able to produce a highly polished final product
- Proficient in video production and video-related equipment
- Proficient in motion animations and incorporating graphics and text into video edits
- Capable of bridging marketing strategies with creative strategies using video advertising
- Capable of receiving creative direction and handling criticism related to work
- Capable of managing projects from start to finish, overseeing project timelines and deadlines, and handling client communications related to video projects.
- Detailed, strong time management & organization, excellent communication and collaboration internally and externally

**Job Types**: Full-time, Part-time, Permanent

**Salary**: $50,000.00-$55,000.00 per year

**Benefits**:

- Company events
- On-site parking
- Store discount

Flexible Language Requirement:

- French not required

Schedule:

- Monday to Friday

Ability to commute/relocate:

- Richmond Hill, ON: reliably commute or plan to relocate before starting work (required)

**Experience**:

- Social media management: 3 years (required)
- TikTok: 2 years (required)
- Copy writing: 2 years (required)
- Adobe Creative Suite: 3 years (required)

Work Location: One location