Indigenous Recruitment and Events Coordinator

If you believe the difference between a potential student and an applicant comes down to the right message, in the right place, at the right time - we want to meet you. SAIT’s dynamic **Marketing**team brings together campaign creators, content strategists, data analysts, recruiters, and UX-driven web team members to deliver cohesive, impactful experiences across every touchpoint - from digital channels to in-person events. We lead the institutional Marketing and Recruitment Plan, power the brand strategy and operate key digital marketing channels.

**The Opportunity**

Bring your energy, creativity, and passion for people to a role that shapes the future of SAIT. As a **Indigenous Recruitment & Events Coordinator**, you’ll play a key part in connecting with future students and showcasing everything SAIT has to offer.

Reporting to the Manager, Marketing and Recruitment, the **Indigenous Recruitment & Events Coordinator**specializes in attracting, engaging, and supporting Indigenous learners from across Alberta and Canada. As a trusted representative of SAIT, you build strong, respectful relationships with prospective Indigenous students, their families, Elders, community leaders, and key influencers. You connect authentically with communities through school visits, cultural events, and community initiatives, ensuring SAIT’s recruitment efforts are culturally responsive and grounded in respect.

You are a personable and strategic professional who uses both in-person and virtual outreach to inspire interest in SAIT’s programs. In this role, you work closely with** Natoysopoyiis, SAIT’s Indigenous student supports office**, to ensure recruitment efforts connect seamlessly with the wraparound supports available to Indigenous learners on campus Your approach blends traditional recruitment activities with creative, culturally relevant experiences that reflect the unique needs and values of Indigenous audiences. You provide guidance and insight to strengthen communications, ensuring Indigenous perspectives are reflected in materials, events, and the overall prospective student experience.

You coordinate logistics for your recruitment travel and events and often take on an advising role yourself—helping students navigate program selection, admissions, and funding opportunities. Your presentations and presence leave a lasting impression, supported by your deep knowledge of SAIT’s offerings and post-secondary education pathways. With exceptional communication skills and a commitment to relationship-building, you cultivate partnerships with schools, indigenous communities, community organizations, industry, faculty, and staff, contributing to SAIT’s commitment to advancing Indigenous student success.**The Role**:
- ** Domestic Recruitment & Community Engagement**:

- Plan, coordinate, and support recruitment and engagement initiatives for prospective students, families, educators, and counselors, with a strong focus on respectful collaboration with Indigenous communities, schools, and organizations.
- Maintain a comprehensive recruitment calendar, including Indigenous community visits, cultural events, and partnership meetings.
- Manage event logistics from planning to execution—setting goals, timelines, budgets, staffing, venues, vendors, safety, and cultural protocols.
- Lead briefings and debriefings with internal teams and community partners, including Elders where appropriate.
- Oversee operational needs for events (e.g., materials, transport, accommodations, permits), ensuring cultural inclusivity.
- Represent SAIT at Indigenous community events, career fairs, and educational gatherings.
- Evaluate recruitment efforts, gather feedback, and identify improvements aligned with strategic goals, especially for Indigenous student pathways.
- Track and manage recruitment data, including Indigenous outreach, in the CRM for reporting and lead follow-up.
- Support lead qualification and segmentation for targeted outreach, including Indigenous prospects.
- Contribute to reporting and trend analysis to enhance recruitment strategies and address Indigenous learner needs.
- Help develop culturally relevant recruitment tactics aligned with marketing plans.
- Collaborate with marketing and communications on event materials and technical support.
- Deliver on-campus activities (e.g., Student for a Day, tours, presentations) and off-campus outreach (e.g., school visits, community presentations), fostering strong relationships with Indigenous leaders and educators.
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Communication and Stakeholder Relations**:

- Share accurate, timely information on SAIT programs, admissions, and student services, including supports for Indigenous learners.
- Coordinate speakers, ambassadors, and content for recruitment initiatives in collaboration with internal teams and Indigenous community partners.
- Integrate stakeholder feedback into inclusive project planning and recruitment efforts.
- Promote a client-centered approach rooted in trans