Social Media Strategist

**About Us**

We are well-established, premium salon with 12 years of history at Oakville. Recently acquired, we are undergoing a major strategic transformation focused on brand repositioning, digital modernization, and market expansion—especially targeting a younger, diverse clientele aged 16-35, in Oakville, Burlington, and Mississauga.

Our mission is to blend modern luxury with inclusivity and approachable service, while continuing to serve our loyal clients. We aim to elevate our digital presence to match our premium and culturally sensitive offerings, including new hijab-friendly services.

**Job Summary**

We are seeking a **creative, proactive, and results-driven Social Media Strategist and Digital Marketing Expert** to lead the transformation and expansion of our digital footprint. This role is vital in crafting and executing innovative social media and digital marketing strategies that engage new demographics, increase brand awareness, and drive bookings through multi-channel marketing.

**Key Responsibilities**
- **Social Media Strategy & Management**: Develop content calendars, maintain consistent posting on Instagram, TikTok, Pinterest, and emerging platforms; foster community engagement, grow followers, and cultivate brand voice. Manage influencer and partnership collaborations.
- **SEO & Website Optimization**: Implement on-page and technical SEO, conduct local keyword research, manage blog strategy, and optimize Google My Business presence for local search visibility.
- **Analytics & Reporting**: Setup and integrate Google Analytics with website and booking system (Fresha). Monitor actionable metrics, analyze customer behaviors, track drop-offs, and optimize for conversions.
- **Digital Advertising (Optional but Preferred)**: Manage budget-conscious paid campaigns on Meta (Facebook/Instagram), TikTok, Google Ads, and Amazon AMS, maximizing ROI.
- **Review & Reputation Management**: Drive customer reviews, address feedback, and enhance online reputation.
- **Strategic Planning**: Provide clear KPIs, regular performance updates, detailed digital reports, and strategically advise on ongoing growth opportunities.

**What We’re Looking For**
- Proven experience in social media management or digital marketing roles, ideally in salon, beauty, or e-commerce environments.
- Strong SEO expertise, including local search optimization strategies.
- Excellent analytical skills with Google Analytics and social insights platforms.
- Hands-on experience with social media scheduling (Hootsuite, Buffer, Later, etc.) and graphic content creation (Adobe Creative Suite preferred).
- Familiarity with paid advertising campaigns and performance optimization.
- Detail-oriented with excellent proofreading and brand voice consistency skills.
- Ability to manage multiple projects and periodic campaigns alongside regular social media maintenance.
- Creative problem solver providing cost-effective and scalable digital solutions tailored for a small business.

**What We Offer**
- A key role in a transformative project with a well-established salon brand poised for growth.
- Collaborative environment working alongside salon leadership and external experts.
- Opportunity to make a tangible difference in community engagement and inclusive service marketing.
- Competitive compensation and flexible work arrangements.

**Job Types**: Part-time, Freelance, Apprenticeship, Internship / Co-op
Contract length: 24 months

Pay: $500.00-$1,000.00 per month

Expected hours: 10 - 15 per week

Work Location: Hybrid remote in Oakville, ON L6J 7S8