Social Marketing Manager

2 weeks ago

Oakville, Canada Core Online Marketing Full time

This is the ideal role for someone looking to pursue a career in online marketing with 2+ years of experience and a desire to build hands-on marketing/business skills and gain a broad range of marketing know-how. You're not new to online content development and social media management, and you're not merely a user of it. You study it, you delve into each platform, and you understand how it can be used to help businesses grow. If this describes you and you're organized, detail-oriented, hungry to learn, love to work with others, and you truly enjoy figuring things out and solving problems, then this job is for you.

The Social Marketing Manager will report to the Manager, Social Strategy, and work closely within a team that includes the Account Manager, the Online Content Strategist, and the Online Marketing Coordinator. Working together, the team must ensure all activities are coordinated, well thought out and opportunities are maximized to help produce results for our clients.

Given that every client is unique, the Social Marketing Manager must possess research skills to determine the best approach as it relates to developing content about diverse topics, social media platforms, content distribution channels, and optimal link building opportunities.

**Experience and Attributes**:

- Graduate of a marketing/communications related post-secondary program.
- Very strong writing skills; must write both well and quickly.
- Exceptional spelling, grammar, and short form writing skills.
- Hands-on experience using social media for business purposes.
- A quick study that can write about virtually anything.
- Able to develop content strategies that drive business results.
- Excellent time management skills.
- Excellent communication and language skills.
- Adept at research and keenly interested in learning about new topics.
- Can conduct phone interviews to gather content background information.
- Collaborative team player who is very organized and detail oriented.
- Responsive and willing to take ownership of the role and responsibilities.
- A solid and up to date understanding of setting up and using social media platforms for businesses including LinkedIn, Facebook, Google My Business, Instagram, Twitter (X), TikTok, and YouTube.
- Must be able to think strategically and work effectively within a small team.
- A proven interest in staying up to date with the most recent developments in social media, best practices and measurement tools.
- An understanding of how content can be distributed and leveraged online to generate web traffic and leads.
- An understanding of how social media platforms can be used for advertising.
- Experience using social media to drive results in a Business to Business (B2B) environment.

**Preferred Skills and Technical Knowledge**:

- Social Management Tools (eg. Sendible, LinkedIn, Facebook, Instagram, TikTok, and Twitter (X) Insights, etc.)
- Search Engine Optimization.
- Graphic Design (e.g. Canva, Video Editing, etc.)
- Google Analytics
- Microsoft Office (Word, Excel, PowerPoint) and Google (Sheets, Docs)

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