Growth Marketing Manager

2 days ago

Edmonton, Canada CWB Full time
At CWB , we strive to build value for the people who choose us every day: our people, our clients and our investors. We do this by:
  • Putting people first and building relationships with intention
  • Seeking out and embracing new ideas
  • Believing that how we do things is as important as what we do
Growth Marketing Manager
Roles Specifications
Location Vancouver, BC. Edmonton, AB. Calgary, AB. Toronto, ON. Montreal, QC.
Term: 12-18 months
Everyday flexibility. Hybrid work environments. Collaborative connections.
Welcome to CWB Wealth, where we believe in creating world class experiences for our team and our clients. We're excited to present a career opportunity for a Growth Marketing Manager.
Hybrid: Regardless of your Canadian address, we're looking for the best talent for the job. With offices in Edmonton, Calgary, Vancouver, Toronto and Montreal, this is a national hybrid opportunity that spans a 12-to-18-month term. (French language an asset, not a requirement).
Who you are: You are a high energy, driven person. You thrive in a lean, powerful team where your experience, insights and voice are sought out and heard. You deeply and genuinely care about people - your team members, our clients, and our advisors that we're proud to serve. You want to be part of a team that creates brand experiences that are so impactful and shareworthy, capturing the hearts, minds and (over) delivering on corporate goals.
The opportunity: Over the next 12 to 18 months, reporting directly to the AVP of Wealth Marketing alongside a team of Specialists, you will lead growth marketing & communication (marcom) opportunities across strategy, execution and results.
What you love and excel at, and what we need on the team: In our lean team, we operate a centralized marcom group to serve CWB Wealth's needs. This means we bring our individual expertise to our roles, while also leaning into and contributing to opportunities as a team with a cross-disciplined approach.
Strategy across acquisition and retention channels: You will play a pivotal role in building and delivering on our strategy with a deep care and understanding of who our target audience is for our various business lines, what their behaviours and motivators are, and work closely with our team to create compelling marcom materials.
Ability to bring a brand to life: You understand how to successfully build a high-end, sophisticated, yet warm brand, and know how to bring it to life consistently across all marcom touchpoints.
Communication strategies: Words matter. You know how to make meanings with words - capturing the attention of our audience. In this role, you will bring your love of writing and communication to drive emotion, understanding and, ultimately, action across various content channels.
Content creation, optimization, and execution: Leading the creation and execution of thought leadership content across our paid, earned, shared and owned (PESO) channels, you deeply understand best practices and how to apply these to architect optimized content and distribution strategies.
Digital optimization: UX, UI, SEM and SEO strategies to drive traffic, amplify our online presence and deliver an exceptional digital experience.
Experiential marketing: You will play a strategic and hands-on role in CWB Wealth's experiences and events.
Communications, PR and media relations: You will contribute to the team's execution of PR and media relations, being a strong collaborator with CWB's media team and agency on record.
Growing the business and measuring it: You understand what is needed to grow the business, and how to translate data to learn, tell our story, and drive momentum and results. You will provide insightful reporting and analysis to indicate the success, or improvements required, of our marcom programs.
Special projects and business transformation: Skilled chameleon. You're not tied to only one marcom discipline or channel. You are able to lead the marcom stream for special projects and business transformation initiatives with meticulous, consistent, brand-aligned care.
Building powerful relationships to produce greatness : You know how to earn the trust, build credibility and advocacy from our internal and external partners. You understand respect is earned, not given, and are willing to put in the work to earn it.
What you have to offer:
  • 5+ years of mar/com experience with depth and breadth across PESO (Paid, Earned, Shared and Owned) channels
  • Proven leadership experience and success
  • Experience in the financial or wealth industries is an asset
  • A post-secondary diploma with a demonstrable concentration in marketing/communications or relevant industry experience
  • Bilingualism as an asset
How you do it:
  • You put people first. Whether our clients, your immediate team, our advisors or the full CWB Wealth and CWB ecosystem. You love to work collaboratively to drive smart solutions, with humanity and with high EQ.
  • You embrace change in a fast-paced world, not losing sight of the end goal.
  • You're skilled in being both strategic and have the ability to roll up your sleeves to get the job done, beautifully and without ego.
  • You're curious and don't settle for the status quo. You're constantly seeking to understand the 'why'.
  • You are a lifelong learner and translate this learning to real problems and real solutions.
Why work with us?
Your success is our obsession And our award-winning culture & benefits back it up.
Proudly recognized by Great Place to Work in 2024 as one of Canada's top 50 Best Workplaces & member of Waterstone Human Capital's Most Admired Corporate CulturesTM Hall of Fame.
Wellness matters . We offer a comprehensive and competitive benefits package that includes:
  • Hybrid work environments
  • Everyday flexibility
  • Generous company-funded health coverage
  • Health care spending account
  • A flexible wellness program
  • generous time-away options to unplug, rest & recover
Career development. We commit to our employees' development and help them reach their professional goals with:
  • Organization wide coaching services
  • Mentorship
  • Education support & training programs
Bring your whole self to work. Inclusion is a journey requiring practice & experience to result in a powerful outcome. Your perspective matters & voice will be heard. Find community within the CWB family in our employee represented groups.
Invest in your career with CWB Wealth. Apply today.
Gestionnaire du marketing de croissance
Spécifications du rôle
Lieu de travail : Vancouver, BC. Edmonton, AB. Calgary, AB. Toronto, ON. Montreal, QC.
Durée : 12-18 mois
Flexibilité au quotidien Environnement de travail hybride Collaborative connections.
À noter :
  • L'utilisation du genre masculin a été adoptée afin de faciliter la lecture et n'a aucune intention discriminatoire.
Bienvenue à CWB Gestion de patrimoine, où nous croyons en la création d'expériences de classe mondiale pour notre équipe et nos clients. Nous sommes heureux de vous présenter une opportunité de carrière pour un Gestionnaire du marketing de croissance.
Hybride : Quelle que soit votre adresse au Canada, nous recherchons les meilleurs talents pour le poste. Avec des bureaux à Edmonton, Calgary, Vancouver, Toronto et Montréal, il s'agit d'une opportunité hybride nationale qui s'étend sur une période de 12 à 18 mois. (Le français est un atout, mais pas une exigence).
Qui êtes-vous ? Vous êtes une personne énergique et motivée. Vous vous épanouissez au sein d'une petite et solide équipe où votre expérience, vos idées et votre voix apporteront une richesse. Vous vous souciez profondément et sincèrement des gens - les membres de l'équipe, les clients et les conseillers que nous servons fièrement. Vous voulez faire partie d'une équipe qui crée des expériences de marque à grand impact et dignes d'être partagées, captant les cœurs et les esprits tout en atteignant (ou dépassant même) les objectifs de l'entreprise.
L'opportunité : Au cours des 12 à 18 prochains mois, sous la responsabilité directe de l'Assistant(e) VP, Marketing Gestion de patrimoine et en collaboration avec une équipe de spécialistes, vous dirigerez les opportunités de communication marketing (MarCom) de croissance en termes de stratégie, d'exécution et de résultats.
Ce que vous aimez, ce en quoi vous excellez, et ce que nous recherchons pour l'équipe : Au sein de notre petite équipe, nous gérons un groupe de communication centralisé pour répondre aux besoins de CWB Gestion de patrimoine. Cela signifie que nous apportons notre expertise individuelle, tout en nous appuyant et en contribuant aux opportunités en tant qu'équipe avec une approche interdisciplinaire.
Une stratégie à travers les canaux d'acquisition et de rétention : Vous jouerez un rôle essentiel dans l'élaboration et la mise en œuvre de notre stratégie, grâce à une connaissance approfondie du public cible de nos différents secteurs d'activité, de ses comportements et de ses motivations, et vous travaillerez en étroite collaboration avec notre équipe pour créer des supports de communication convaincants.
La capacité à donner vie à une marque . click apply for full job details

  • Marketing Manager

    5 months ago

    Edmonton, Canada BubbleUP Marketing Full time

    Do the words campaign, creativity, and results make you tingly and happy? Do you find yourself daydreaming of presenting clients innovative and trendy campaign ideas? Does achieving company growth give you an extreme sense of accomplishment? If you answered yes to the previous questions, read on! We are looking to add a Marketing Manager to add to our team....

  • Growth Marketing Manager

    5 months ago

    Edmonton, Canada Darkhorse Emergency Full time

    **Growth Marketing Manager**: **(Lead Generation & Brand Awareness)**: **What we do**: Darkhorse Analytics is an Alberta-based consultancy specializing in data visualization. We've conducted custom visualization work for NGOs such as Opportunity Insights, Environmental Defense Fund, USAFacts.org, and Wayne State University, alongside iconic brands like...

  • Growth Marketing Manager

    6 months ago

    Edmonton, Canada Darkhorse Emergency Full time

    **Growth Marketing Manager** **(Lead Generation & Brand Awareness)** **What we do** Darkhorse Analytics is an Alberta-based consultancy specializing in data visualization. We've conducted custom visualization work for NGOs such as Opportunity Insights, Environmental Defense Fund, USAFacts.org, and Wayne State University, alongside iconic brands like...

  • Business Growth Specialist

    2 weeks ago

    Edmonton, Alberta, Canada BubbleUp Marketing Full time

    Unlock Your Sales Potential with BubbleUp MarketingWe are seeking a results-driven Business Growth Specialist to join our dynamic team in West Edmonton, Alberta.About the Role:Salary: $40,000 per year plus commission and benefitsJob Type: Full-timeAs a key member of our sales team, you will be responsible for identifying and nurturing new business...

  • Brand and Growth Marketing Manager

    6 months ago

    Edmonton, Canada Kanvi Homes Full time

    **About Kanvi** Kanvi Homes is a fully integrated design-build firm based in Edmonton, AB. We specialize in delivering innovative architecture and modern aesthetics while providing an exceptional client experience throughout the home building process. By constantly challenging the status quo in design, using cutting-edge technologies, and evolving our...

  • Growth Marketing Manager

    2 days ago

    Edmonton, Canada CWB Full time

    At CWB , we strive to build value for the people who choose us every day: our people, our clients and our investors. We do this by:Putting people first and building relationships with intentionSeeking out and embracing new ideasBelieving that how we do things is as important as what we doGrowth Marketing ManagerRoles SpecificationsLocation Vancouver, BC....

  • Digital Marketer

    6 months ago

    Edmonton, Canada BubbleUP Marketing Full time

    **About us** BubbleUP Marketing is a full service Marketing Agency in west Edmonton, AB. We are innovative, creative, curious, and fun. While we expect a lot from our team, we also promote top-notch workplace culture and values, which are the center of who we are. Our work environment includes: - Work-from-home days (following probation) - Growth...

  • Growth Marketing Manager

    2 days ago

    Edmonton, Canada Canadian Western Bank Full time

    At CWB, we strive to build value for the people who choose us every day: our people, our clients and our investors. We do this by: Putting people first and building relationships with intention Seeking out and embracing new ideas Believing that how we do things is as important as what we do Growth Marketing Manager Roles Specifications ...

  • Growth Marketing Manager

    17 hours ago

    Edmonton, Canada CWB Full time

    At CWB , we strive to build value for the people who choose us every day: our people, our clients and our investors. We do this by: Putting people first and building relationships with intentionSeeking out and embracing new ideasBelieving that how we do things is as important as what we doGrowth Marketing ManagerRoles SpecificationsLocation | Vancouver,...

  • Growth Marketing Manager

    1 day ago

    Edmonton, Canada CWB Full time

    At CWB , we strive to build value for the people who choose us every day: our people, our clients and our investors. We do this by: Putting people first and building relationships with intention Seeking out and embracing new ideas Believing that how we do things is as important as what we do Growth Marketing Manager Roles Specifications Location |...

  • Growth Marketing Manager

    2 days ago

    Edmonton, Canada Canadian Western Bank Full time

    At CWB, we strive to build value for the people who choose us every day: our people, our clients and our investors.We do this by: Putting people first and building relationships with intentionSeeking out and embracing new ideasBelieving that how we do things is as important as what we doGrowth Marketing ManagerRoles SpecificationsLocation | Vancouver, BC....

  • Territory Sales Manager

    6 months ago

    Edmonton, Canada Canopy Growth Corporation Full time

    The Company At Canopy Growth, our mission is clear: improve lives, end cannabis prohibition, and strengthen communities. We believe that cannabis can be a force for good. We’re building a consumer-centric organization that is focused on sharing the transformational potential of cannabis with the world. We will achieve this through an innovative and...

  • Full Time Marketing Assistant

    4 weeks ago

    Edmonton, Canada Somrav Marketing Solutions Full time

    We are a successful, dynamic organization in the marketing industry undergoing accelerated growth. We are seeking an ambitious and confident individual to join our team. Our Full-Time Marketing Assistants continually develop new marketing strategies for our high-profile clients within the telecommunications, clean energy, and home delivery industries. We...

  • Marketing Expert for Strategic Growth

    2 weeks ago

    Edmonton, Alberta, Canada TalentCompass Full time

    About the RoleWe are seeking an experienced Marketing Consultant to join our team at TalentCompass. As a Marketing Expert, you will be responsible for advising clients on advertising and sales promotion strategies.Key ResponsibilitiesDevelop and implement marketing campaigns that drive business growthAssist in the preparation of promotional materials such as...

  • Growth Marketing- Canada Program Manager

    6 months ago

    Edmonton, Canada Thryv Canada Ltd Full time

    **About the Position** At Thryv, we are a team that lives by teamwork. However, it’s not the work that drives us, it’s the respect, trust, and care for each other that defines us as a team. We’re a diverse community of trendsetters who do our best work in a fun, relaxed environment. Technology never stops evolving and neither do we. We’re always...

  • Strategic Growth and Marketing Professional

    2 weeks ago

    Edmonton, Alberta, Canada EN3 Solutions Ltd. Full time

    About This RoleEN3 Solutions Ltd. is seeking a highly motivated Sales and Marketing Manager to join our team.Key ResponsibilitiesThe ideal candidate will have a strong background in developing promotional materials, managing staff, and planning budgets. Additionally, they will be responsible for directing and evaluating establishments and departments that...

  • Portfolio Lead, Growth Marketing

    5 months ago

    Edmonton, Canada United Way Of The Alberta Capital Region Full time

    This exciting position with United Way Alberta Capital Region’s Product and Marketing team leads the marketing and communications endeavors for United Way products and the Give for Good platform. The incumbent will play a pivotal role in deploying United Way's Give for Good marketing and communications plan, ensuring that the content resonates with ideal...

  • Digital Marketing Specialist

    6 months ago

    Edmonton, Canada BubbleUP Marketing Full time

    **All applicants must currently reside in Edmonton (area) and be available for in-person work.** Does adding negative keywords before you launch a campaign bring a smile to your face? Does a Google algorithm change mess with your internal rhythm? If we say long tail and short tail, do you know we aren’t just talking about dog breeds? Do you obsess over UX...

  • Strategic Growth Marketing Specialist

    3 weeks ago

    Edmonton, Alberta, Canada Meza Consulting Full time

    We are seeking a Strategic Growth Marketing Specialist to join our team at Meza Consulting.About the RoleThe ideal candidate will have a strong background in marketing and a proven track record of developing venture capital sources. They will be responsible for responding to enquiries from members of the business community, providing advice on procedures and...

  • Selling Sales Manager

    3 months ago

    Edmonton, Canada BubbleUp Marketing Full time

    **Business Development Leader** **Are you passionate about leading and coaching teams, driving successful results, and building strong business relationships? Do you thrive in a fast-paced environment where every day brings new challenges and opportunities? BubbleUp Marketing is on the hunt for a superstar Business Development Leader to join our team!** At...