Growth Marketing Manager

2 days ago

Edmonton, Canada CWB Full time
At CWB , we strive to build value for the people who choose us every day: our people, our clients and our investors. We do this by:
  • Putting people first and building relationships with intention
  • Seeking out and embracing new ideas
  • Believing that how we do things is as important as what we do
Growth Marketing Manager

Roles Specifications

Location Vancouver, BC. Edmonton, AB. Calgary, AB. Toronto, ON. Montreal, QC.

Term: 12-18 months

Everyday flexibility. Hybrid work environments. Collaborative connections.

Welcome to CWB Wealth, where we believe in creating world class experiences for our team and our clients. We're excited to present a career opportunity for a Growth Marketing Manager.

Hybrid: Regardless of your Canadian address, we're looking for the best talent for the job. With offices in Edmonton, Calgary, Vancouver, Toronto and Montreal, this is a national hybrid opportunity that spans a 12-to-18-month term. (French language an asset, not a requirement).

Who you are: You are a high energy, driven person. You thrive in a lean, powerful team where your experience, insights and voice are sought out and heard. You deeply and genuinely care about people - your team members, our clients, and our advisors that we're proud to serve. You want to be part of a team that creates brand experiences that are so impactful and shareworthy, capturing the hearts, minds and (over) delivering on corporate goals.

The opportunity: Over the next 12 to 18 months, reporting directly to the AVP of Wealth Marketing alongside a team of Specialists, you will lead growth marketing & communication (marcom) opportunities across strategy, execution and results.

What you love and excel at, and what we need on the team: In our lean team, we operate a centralized marcom group to serve CWB Wealth's needs. This means we bring our individual expertise to our roles, while also leaning into and contributing to opportunities as a team with a cross-disciplined approach.

Strategy across acquisition and retention channels: You will play a pivotal role in building and delivering on our strategy with a deep care and understanding of who our target audience is for our various business lines, what their behaviours and motivators are, and work closely with our team to create compelling marcom materials.

Ability to bring a brand to life: You understand how to successfully build a high-end, sophisticated, yet warm brand, and know how to bring it to life consistently across all marcom touchpoints.

Communication strategies: Words matter. You know how to make meanings with words - capturing the attention of our audience. In this role, you will bring your love of writing and communication to drive emotion, understanding and, ultimately, action across various content channels.

Content creation, optimization, and execution: Leading the creation and execution of thought leadership content across our paid, earned, shared and owned (PESO) channels, you deeply understand best practices and how to apply these to architect optimized content and distribution strategies.

Digital optimization: UX, UI, SEM and SEO strategies to drive traffic, amplify our online presence and deliver an exceptional digital experience.

Experiential marketing: You will play a strategic and hands-on role in CWB Wealth's experiences and events.

Communications, PR and media relations: You will contribute to the team's execution of PR and media relations, being a strong collaborator with CWB's media team and agency on record.

Growing the business and measuring it: You understand what is needed to grow the business, and how to translate data to learn, tell our story, and drive momentum and results. You will provide insightful reporting and analysis to indicate the success, or improvements required, of our marcom programs.

Special projects and business transformation: Skilled chameleon. You're not tied to only one marcom discipline or channel. You are able to lead the marcom stream for special projects and business transformation initiatives with meticulous, consistent, brand-aligned care.

Building powerful relationships to produce greatness: You know how to earn the trust, build credibility and advocacy from our internal and external partners. You understand respect is earned, not given, and are willing to put in the work to earn it.

What you have to offer:
  • 5+ years of mar/com experience with depth and breadth across PESO (Paid, Earned, Shared and Owned) channels
  • Proven leadership experience and success
  • Experience in the financial or wealth industries is an asset
  • A post-secondary diploma with a demonstrable concentration in marketing/communications or relevant industry experience
  • Bilingualism as an asset
How you do it:
  • You put people first. Whether our clients, your immediate team, our advisors or the full CWB Wealth and CWB ecosystem. You love to work collaboratively to drive smart solutions, with humanity and with high EQ.
  • You embrace change in a fast-paced world, not losing sight of the end goal.
  • You're skilled in being both strategic and have the ability to roll up your sleeves to get the job done, beautifully and without ego.
  • You're curious and don't settle for the status quo. You're constantly seeking to understand the 'why'.
  • You are a lifelong learner and translate this learning to real problems and real solutions.
Why work with us?

Your success is our obsession And our award-winning culture & benefits back it up.

Proudly recognized by Great Place to Work in 2024 as one of Canada's top 50 Best Workplaces & member of Waterstone Human Capital's Most Admired Corporate CulturesTM Hall of Fame.

Wellness matters . We offer a comprehensive and competitive benefits package that includes:
  • Hybrid work environments
  • Everyday flexibility
  • Generous company-funded health coverage
  • Health care spending account
  • A flexible wellness program
  • generous time-away options to unplug, rest & recover
Career development. We commit to our employees' development and help them reach their professional goals with:
  • Organization wide coaching services
  • Mentorship
  • Education support & training programs
Bring your whole self to work. Inclusion is a journey requiring practice & experience to result in a powerful outcome. Your perspective matters & voice will be heard. Find community within the CWB family in our employee represented groups.

Invest in your career with CWB Wealth. Apply today.

Gestionnaire du marketing de croissance

Spécifications du rôle

Lieu de travail : Vancouver, BC. Edmonton, AB. Calgary, AB. Toronto, ON. Montreal, QC.

Durée : 12-18 mois

Flexibilité au quotidien Environnement de travail hybride Collaborative connections.

À noter :
  • L'utilisation du genre masculin a été adoptée afin de faciliter la lecture et n'a aucune intention discriminatoire.
Bienvenue à CWB Gestion de patrimoine, où nous croyons en la création d'expériences de classe mondiale pour notre équipe et nos clients. Nous sommes heureux de vous présenter une opportunité de carrière pour un Gestionnaire du marketing de croissance.

Hybride : Quelle que soit votre adresse au Canada, nous recherchons les meilleurs talents pour le poste. Avec des bureaux à Edmonton, Calgary, Vancouver, Toronto et Montréal, il s'agit d'une opportunité hybride nationale qui s'étend sur une période de 12 à 18 mois. (Le français est un atout, mais pas une exigence).

Qui êtes-vous ? Vous êtes une personne énergique et motivée. Vous vous épanouissez au sein d'une petite et solide équipe où votre expérience, vos idées et votre voix apporteront une richesse. Vous vous souciez profondément et sincèrement des gens - les membres de l'équipe, les clients et les conseillers que nous servons fièrement. Vous voulez faire partie d'une équipe qui crée des expériences de marque à grand impact et dignes d'être partagées, captant les cœurs et les esprits tout en atteignant (ou dépassant même) les objectifs de l'entreprise.

L'opportunité : Au cours des 12 à 18 prochains mois, sous la responsabilité directe de l'Assistant(e) VP, Marketing Gestion de patrimoine et en collaboration avec une équipe de spécialistes, vous dirigerez les opportunités de communication marketing (MarCom) de croissance en termes de stratégie, d'exécution et de résultats.

Ce que vous aimez, ce en quoi vous excellez, et ce que nous recherchons pour l'équipe : Au sein de notre petite équipe, nous gérons un groupe de communication centralisé pour répondre aux besoins de CWB Gestion de patrimoine. Cela signifie que nous apportons notre expertise individuelle, tout en nous appuyant et en contribuant aux opportunités en tant qu'équipe avec une approche interdisciplinaire.

Une stratégie à travers les canaux d'acquisition et de rétention : Vous jouerez un rôle essentiel dans l'élaboration et la mise en œuvre de notre stratégie, grâce à une connaissance approfondie du public cible de nos différents secteurs d'activité, de ses comportements et de ses motivations, et vous travaillerez en étroite collaboration avec notre équipe pour créer des supports de communication convaincants.

La capacité à donner vie à une marque . click apply for full job details

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