Growth Marketing Manager

2 weeks ago

Edmonton, Canada Darkhorse Emergency Full time

**Growth Marketing Manager**

**(Lead Generation & Brand Awareness)**

**What we do**

Darkhorse Analytics is an Alberta-based consultancy specializing in data visualization. We've conducted custom visualization work for NGOs such as Opportunity Insights, Environmental Defense Fund, USAFacts.org, and Wayne State University, alongside iconic brands like Procter & Gamble. Additionally, we cater to a unique segment of fire and emergency clients through our subsidiary, Darkhorse Emergency. Our partnership approach helps our clients achieve their ambitious goals?goals that often leave a lasting positive mark on society.

Darkhorse Emergency is a leading provider of visual analytics tools, delivered via SaaS, for fire, EMS, and police services. Our mission is to empower these services with clear, visual, analytical/ML solutions that transform Public Safety, and ultimately benefit the communities they serve.

At Darkhorse, our vision is twofold: to create a meaningful impact for our clients and to cultivate exceptional talent. We believe in nurturing our team, ensuring they thrive both professionally and personally. We don't believe in grinding our employees down or adopting an "up or out" model. Instead, we're committed to the growth and evolution of every team member, ensuring they're better off for having been a part of Darkhorse, whether for a year or a lifetime.

At Darkhorse, you will have an outsized impact. You will be trusted, encouraged, and empowered to make a difference. You will do meaningful work as you create a company you can be proud of.

**What you'll be doing**

As a Growth Marketing Manager at Darkhorse, you will be diving into the challenge of fortifying our brand's presence and accelerating our lead generation efforts for both our bespoke data visualization consultancy and disruptive emergency service Saas solution.

You will be part of a growing Darkhorse team and the first dedicated marketing member. A critical part of your role will be defining what activities add the most value to Darkhorse Analytics and Darkhorse Emergency to grow our marketing capabilities. That said, the likely key responsibilities include:
We are looking for a data-driven marketer with demonstrated experience in building and executing various aspects of GTM strategy, demand generation, digital marketing and social media - ultimately to drive awareness with our audiences and engage and convert them into customers. You will be a dynamic, self-starter and team player who can see the vision but also get things done. This role is responsible for driving our overall marketing strategy and execution.
- ** Strategy Development**: Create and implement marketing strategies that focus on lead generation and awareness. Build reporting that validates and measures ROI on all marketing activities.
- ** Creating Content**:Craft engaging and inspiring content that reflects our premium brands. Collaborate with SMEs to develop a strategic audience and message.
- ** Team Collaboration**:Work hand-in-hand with our visualization and emergency service teams. Collaborate with our visual designers and developers to create something unique. It's all about syncing our marketing with the amazing work we do.
- ** Stay Updated**: The world of technology marketing doesn't stand still. Keep us informed and agile with the latest trends and tactics.

You will have proven experience (4+ years minimum) in direct growth marketing or adjacent experience driving demand generation. This includes (1) creating, testing, validating and scaling new marketing campaigns to improve ROI and drive ARR, (2) managing a marketing budget, and (3) strong writing and communicating.

**What we look for**:
While traditional markers like education and years of experience are valuable, at Darkhorse we look for:

- ** Entrepreneurial Mindset**: Demonstrated ability to develop a vision, take initiative and operate in areas faced with uncertainty.
- ** Innovative Thinking**: Creativity in strategizing and implementing marketing campaigns, ensuring Darkhorse stays ahead of the curve.
- ** Tech-Savviness**:Proficiency with modern marketing tools, platforms, and software tailored for the SaaS industry. Bonus points for familiarity with Hubspot.
- ** Marketing Savvy**: Prior experience in B2B, B2G, SaaS, or tech marketing is a boon, along with a proven track record of bringing in leads or building a brand
- ** Communication Excellence**:Skill in crafting clear, engaging, and persuasive messages across various mediums.
- ** Analytical Mindset**:A knack for deriving actionable insights from data and an ability to adapt strategies based on these insights.

**What we offer.**
- Competitive salaries within a transparent salary environment
- Competitive benefits and a profit-sharing program
- A generous vacation policy
- Flexible working conditions
- Unlimited career opportunities in a high-growth company
- An autonomous, trust-first environment
- The ability to make an impact and do work

  • Marketing Manager

    3 weeks ago

    Edmonton, Canada BubbleUP Marketing Full time

    Do the words campaign, creativity, and results make you tingly and happy? Do you find yourself daydreaming of presenting clients innovative and trendy campaign ideas? Does achieving company growth give you an extreme sense of accomplishment? If you answered yes to the previous questions, read on! We are looking to add a Marketing Manager to add to our team....

  • Senior Marketing Manager

    4 days ago

    Edmonton, Alberta, Canada BubbleUP Marketing Corp Full time

    BubbleUP Marketing Corp is a vibrant and hardworking team seeking a Senior Marketing Manager. In this role, you will be responsible for leading the development and execution of marketing strategies that drive business growth.As a key member of our marketing team, you will work closely with cross-functional teams to design and implement strategic marketing...

  • Growth Marketing Manager

    3 weeks ago

    Edmonton, Canada Darkhorse Emergency Full time

    **Growth Marketing Manager**: **(Lead Generation & Brand Awareness)**: **What we do**: Darkhorse Analytics is an Alberta-based consultancy specializing in data visualization. We've conducted custom visualization work for NGOs such as Opportunity Insights, Environmental Defense Fund, USAFacts.org, and Wayne State University, alongside iconic brands like...

  • Marketing Manager

    4 weeks ago

    Edmonton, Canada Taurus Agricultural Marketing Inc. Full time

    **Taurus Agricultural Marketing Inc.** i**s Currently Recruiting for a** **“Marketing Manager”** **Who is Taurus? **For over 20 years, Taurus has been challenging the status quo in agriculture by investigating new technologies and cultural practices, while sourcing the most innovative and proven products for high performance growers. Working with key...

  • Marketing Coordinator

    24 hours ago

    Edmonton, Canada Marwick Marketing Full time

    **Duties**: - Collaborate with the marketing team to develop and implement marketing campaigns across various channels. - Conduct market research and analyze trends to identify new opportunities for growth. - Support the coordination of advertising initiatives and promotional activities. - Utilize analytics tools to track campaign performance and provide...

  • Market Growth Specialist

    5 days ago

    Edmonton, Alberta, Canada Bimbo Canada Full time

    About UsBimbo Canada is a Canadian-based company operating in the baked goods and snack industry. As the largest baking company in the world, we produce and distribute over 1,000 products across 18 brands Canadians know and trust. Our mission is to create value by being at the forefront of manufacturing and service delivery innovation in the baking...

  • Marketing Technology and Growth Specialist

    3 weeks ago

    Edmonton, Canada Rohit Group of Companies Full time

    Do you want an exciting opportunity, a rewarding career, a sense of purpose, and the chance to connect with others? We are adding a talented individual to our team it could be YOU!_ **Marketing Technology and Growth Specialist** The Marketing Technology (MarTech) and Growth Specialist brings significant specialization and expertise, operating across the...

  • Marketing Director

    17 hours ago

    Edmonton, Alberta, Canada Bitcoin Jobs Full time

    Growth Marketing Role OverviewThe Head of Growth Marketing is responsible for developing and executing strategies that drive customer acquisition and retention. This includes leading a small team to craft and implement community-driven growth initiatives, managing key marketing functions, and analyzing performance metrics.Our ideal candidate has experience...

  • Marketing Campaign Lead

    4 days ago

    Edmonton, Alberta, Canada BubbleUP Marketing Corp Full time

    BubbleUP Marketing Corp is seeking a Marketing Campaign Lead to join our team. In this role, you will be responsible for developing and executing marketing campaigns that drive business growth.As a key member of our marketing team, you will work closely with cross-functional teams to design and implement strategic marketing initiatives. You will leverage...

  • Market Growth Specialist

    2 days ago

    Edmonton, Alberta, Canada Fresha Full time

    Fresha is seeking a highly motivated and experienced Business Development Manager to join our team. As a key member of our sales team, you will be responsible for driving growth and expanding our market presence in Northern New Jersey.Main Responsibilities:Develop and implement effective business strategies to achieve sales targets.Identify new business...

  • Marketing Specialist

    4 days ago

    Edmonton, Alberta, Canada BubbleUP Marketing Corp Full time

    Do you excel in the high-energy world of agency marketing? Are you a pro at crafting and deploying strategic campaigns, balancing budgets, fostering client trust, and driving measurable outcomes? If your answer is yes, we want to meet youBubbleUP Marketing is seeking a Strategic Marketing Lead to join our vibrant and hardworking team. This role is the...

  • Digital Marketing Strategist

    4 days ago

    Edmonton, Alberta, Canada BubbleUP Marketing Corp Full time

    BubbleUP Marketing Corp is seeking a talented Digital Marketing Strategist to join our team. In this role, you will be responsible for developing and executing comprehensive marketing campaigns that drive business growth.As a key member of our marketing team, you will work closely with cross-functional teams to design and implement strategic marketing...

  • Market Growth Director

    6 days ago

    Edmonton, Alberta, Canada Bimbo Canada Full time

    IntroductionBimbo Canada is a leading producer and distributor of packaged fresh bread, bakery products, and snacks in Canada. With a rich history spanning over 110 years, the company has established itself as a major player in the Canadian baking industry.Role SummaryThe Market Sales Leader (MSL) plays a critical role in achieving profitable sales growth,...

  • Full Time Marketing Assistant

    3 days ago

    Edmonton, Canada Somrav Marketing Solutions Full time

    We are a successful, dynamic organization in the marketing industry undergoing accelerated growth. We are seeking an ambitious and confident individual to join our team. Our Full-Time Marketing Assistants continually develop new marketing strategies for our high-profile clients within the telecommunications, clean energy, and home delivery industries. We...

  • Marketing Strategy Lead

    5 days ago

    Edmonton, Alberta, Canada BubbleUP Marketing Corp Full time $69,634 - $77,826

    BubbleUP Marketing Corp is seeking a Marketing Strategy Lead to join our team. As a key member of our marketing department, you will be responsible for developing and implementing marketing strategies that drive results and exceed client expectations.The ideal candidate will have experience in a marketing agency setting, with a proven track record of...

  • Strategic Marketing Director

    5 days ago

    Edmonton, Alberta, Canada BubbleUP Marketing Corp Full time $69,634 - $77,826

    BubbleUP Marketing Corp is seeking a Strategic Marketing Director to join our vibrant and hardworking team. As a key member of our marketing department, you will be responsible for developing and implementing strategic marketing plans that drive results and exceed client expectations.The ideal candidate will have experience in a marketing agency setting,...

  • Strategic Growth Manager

    2 days ago

    Edmonton, Alberta, Canada Durabuilt Windows & Doors Full time

    Job OverviewThe Digital Marketing Manager will play a crucial role in driving business growth through effective digital marketing strategies. This includes developing and executing multi-channel campaigns, managing and optimizing landing pages, and providing data-driven insights to inform business decisions.ResponsibilitiesDevelop and execute a comprehensive...

  • Marketing Innovator for Growth and Impact

    3 days ago

    Edmonton, Alberta, Canada ANC Solutions Full time

    Company OverviewANC Solutions is a forward-thinking organization that values innovation, collaboration, and creativity. We believe in empowering our employees to drive growth and impact through cutting-edge solutions.Job DescriptionThe Marketing Associate will play a crucial role in developing and executing marketing strategies that drive business results....

  • Growth Marketing Specialist

    17 hours ago

    Edmonton, Alberta, Canada The Headhunters Full time

    Job OverviewExecutrade is one of Western Canada's most comprehensive full-service recruitment firms, with over 50 years of expertise in connecting talented professionals with leading organizations. We are proud to apply principles of diversity, equity, and inclusion in all our recruitment practices, ensuring equal opportunities for all candidates.Job...

  • Website Growth Manager

    7 days ago

    Edmonton, Canada Jobber Full time

    **Does driving growth at one of Canada's fastest-growing startups excite you?**: Then Jobber might be the place for you! We're looking for a **Website Growth Manager **to be part of our **Marketing** department. Jobber exists to help people in small businesses be successful. We work with small home service businesses, like your local plumbers, painters, and...