Senior Marketing Manager

4 weeks ago


Old Toronto, Ontario, Canada Zensurance Full time
Job Title: Senior Marketing Manager

Zensurance is a pioneering InsurTech company revolutionizing the commercial insurance market. As a Senior Marketing Manager, you will play a crucial role in empowering small businesses across Canada to thrive by offering a modern, simplified, and honest approach to insurance.

Our company culture is built on four core values: INTEGRITY, INCLUDE, INVENT, and DELIVER. We celebrate diversity in our workforce and encourage applications from all backgrounds.

Key Responsibilities:
  • Campaign Management: Develop and execute impactful paid search campaigns across Google Ads, Display, Discovery, and YouTube, and other relevant platforms.
  • Performance Optimization: Continuously monitor, analyze, and optimize campaign performance, leveraging data insights to enhance bidding strategies, ad copy, landing pages, and overall campaign effectiveness.
  • Data Analysis & Reporting: Dive deep into performance data, utilizing tools like Google Analytics and internal dashboards to extract actionable insights and collaborate with Business Intelligence and Engineering teams to refine reporting and identify areas for improvement.
  • Technical Expertise: Maintain a strong understanding of the evolving paid search landscape, including new ad formats, targeting options, and platform updates, and manage and optimize our marketing technology stack, including Google Tag Manager and Salesforce.
  • Experimentation & Innovation: Develop and execute A/B testing strategies to continually improve campaign elements and explore new growth opportunities, staying ahead of the curve by testing emerging platforms and advertising technologies.
  • Collaboration: Work closely with the marketing team and stakeholders to ensure alignment between paid search strategies and overall marketing objectives, communicating effectively to share insights and performance updates.
Requirements:
  • Proven Experience: 5+ years of hands-on experience managing and optimizing paid search campaigns across major platforms.
  • Budget Management: Experience managing multi-million dollar paid search budgets.
  • Technical Proficiency: Deep knowledge of Google Ads, Google Analytics, Google Tag Manager, and Salesforce, with familiarity with other marketing technologies and dashboarding tools.
  • Data-Driven Mindset: Strong analytical skills with the ability to extract insights from large datasets and translate them into actionable strategies.
  • Growth Mindset: A passion for staying ahead of the curve in digital marketing, with a proactive approach to testing new platforms, formats, and tools.

We offer a comprehensive and flexible health and dental plan, health/personal spending accounts, parental leave top-up, and a laptop, extra monitor, and main accessories provided. We are a remote-first company with a primarily remote work environment available to everyone.



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