Senior Director, Marketing

3 weeks ago

Old Toronto, Ontario, Canada Indigo Books & Music Full time

Job Summary

The Senior Director, Marketing is a key leadership role responsible for driving qualified traffic and sales to all channels while building awareness, engagement, and growth of the Indigo brand. This role oversees the multi-million-dollar budget line and manages relationships with agencies to develop strategic marketing campaigns that deliver on brand and business KPIs.

Key Responsibilities

  • Lead the Indigo integrated storytelling process to ensure Executive alignment with quarterly and annual marketing calendar priorities
  • Make strategic recommendations and use influence to gain support and alignment from Senior Leadership and cross-functional partners on annual Promotions Calendar
  • Manage agency relationships, including final approval of full-year marketing campaign, oversight of budget, and contribution to long-term planning
  • Accountable for consistency and continuity of brand voice across all channels and programs through leadership of the Indigo Copy team
  • Own quarterly omni-channel marketing programs to deliver against business objectives and marketing goals in the most innovative, effective, and efficient manner
  • Brief creative from concept and photography to campaign rollout across all channels and paid brand media
  • Responsible for management of a multi-million-dollar budget line, including oversight of channel managers and media planning with external partners
  • Support Indigo goals by executing on short to mid-term departmental goals
  • Maintain a high level of strategic foresight by identifying customer and business needs and adjusting departmental and team objectives accordingly

Requirements

  • Minimum 10 years' experience in Marketing
  • Minimum of 5 years of management experience with increasing leadership roles
  • Post-secondary education in Marketing or equivalent
  • Demonstrated record of success in Marketing (traffic, sales, other relevant KPIs)
  • Experience managing a P&L or similar budget oversight
  • Previous leadership of a team required
  • Experience in retail marketing preferred

Competencies

  • Curious and driven towards continuous improvement
  • Change leader who inspires their team to innovate and collaborate both within the team and cross-functionally
  • Inspires and influences peers, business partners, and team towards new trends and new ways of working
  • Self-starter with an ability to work at the highest levels with little supervision
  • Demonstrated ability to develop effective and collaborative relationships across the organization in pursuit of corporate goals
  • Strong strategic aptitude – the ability to plan for long-term success while overseeing the execution of 'in the now' campaigns
  • The willingness and ability to gain support for a Marketing strategy, through formal presentations and information conversations across the organization and beyond
  • Ability to see the total organization with an integrated perspective
  • Ability to build strong relationships with external partners, senior leaders, including Executives
  • Ability to lead and manage cross-functional teams including direct and non-direct reports
  • Strong analytical skills, both quantitative and qualitative
  • A willingness to take risks and make decisions; innovative approach to problem-solving
  • Service-driven with a passion for the Indigo brand
  • Desire to continuously learn and improve what and how we do it

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