Senior Director, Marketing Lead

1 month ago


Old Toronto, Ontario, Canada Indigo Books & Music Inc. Full time
Marketing Senior Director Opportunity

Indigo Books & Music Inc. is seeking a Marketing Senior Director to drive qualified traffic and sales to all channels while building awareness, engagement, and growth of the Indigo brand.

The successful candidate will oversee the multi-million-dollar budget line and manage relationships with external agencies to develop strategic marketing campaigns that deliver on brand and business KPIs.

This role requires a strong strategic aptitude, with the ability to plan for long-term success while overseeing the execution of 'in the now' campaigns.

The Marketing Senior Director will work closely with the Executive team to gain support for the overall Marketing Strategy and will be responsible for leading and managing cross-functional teams.

Key qualifications include a minimum of 10 years' experience in Marketing, with a minimum of 5 years of management experience and a proven track record of success in Marketing.

The ideal candidate will be a self-starter with the ability to work at the highest levels with little supervision and will have a strong analytical skillset, both quantitative and qualitative.

They will also be able to build strong relationships with external partners and senior leaders, including Executives.

Responsibilities include:

  • Leading the Indigo integrated storytelling process to ensure Executive alignment to quarterly and annual marketing calendar priorities
  • Making strategic recommendations and using influence to gain support and alignment from Senior Leadership and cross-functional partners on annual Promotions Calendar (planning and execution)
  • Managing agency relationships, including final approval of full-year marketing campaign, oversight of budget, and contribution to long-term planning
  • Accountable for consistency and continuity of brand voice across all channels and programs through leadership of the Indigo Copy team
  • Own quarterly omni-channel marketing programs to deliver against business (Trade, Adult GM, IndigoKids) objectives and marketing goals in the most innovative, effective, and efficient manner
  • Brief creative from concept and photography to campaign roll out across all channels and paid brand media
  • Responsible for management of a multi-million-dollar budget line, including oversight of channel managers and media planning with external partners
  • Support Indigo goals by executing on short to mid-term departmental goals (1 year)
  • Maintain a high level of strategic foresight by identifying customer and business needs and adjusting departmental and team objectives accordingly

This is an exciting opportunity for a seasoned Marketing professional to join the Indigo team and contribute to the company's continued growth and success.


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