Executive Director

4 weeks ago

Dartmouth, Canada SimplyCast Full time

Executive Director - Public Sector Division

About the Position:

The Executive Director, Public Sector will be responsible for managing all aspects of the Smart Government unit, including creating marketing materials and implementing use cases while managing the team.

Key Responsibilities:

  • Develop and Implement New Customer Acquisition (NCA) Strategies
    • Design and execute comprehensive strategies to attract and acquire new customers, leveraging market research and competitive analysis to identify opportunities.
  • Own the Sales Funnel
    • Oversee the entire sales process from lead generation to deal closure, ensuring seamless alignment and collaboration between sales, product, and marketing teams to maximize efficiency and success.
  • Sales Forecasting and Strategic Influence
    • Provide accurate and timely sales forecasts to the executive team and board of directors, helping to shape the company's strategic direction based on data-driven insights.
  • Marketing Strategy Development and Implementation
    • Develop and implement robust marketing strategies that align with overall business goals, working closely with the CEO to establish market and target customer strategies.
  • Maintain and Expand Key Customer Relationships
    • Foster and maintain strong relationships with key customers, developing strategies to increase market penetration and customer engagement within our addressable market.
  • Growth Strategies for the Smart Government Division
    • Develop and implement growth strategies tailored for the Smart Government division, identifying and capitalizing on opportunities to expand this segment.
  • Understand Configurable Tools and Use Cases
    • Gain a deep understanding of the configurable communication and automation tools available and the entire cycle of use case implementation to address customer needs better and enhance solution offerings.
  • Oversee Day-to-Day Sales Activities
    • Manage daily sales activities, ensuring the team operates efficiently and effectively to meet targets and drive revenue growth.
  • Business Planning and Goal Setting
    • Create detailed business plans to achieve goals and objectives, outlining clear steps and metrics to guide the sales and marketing efforts.
  • Marketing and Advertising Campaigns
    • Plan and directed targeted marketing and advertising campaigns, utilizing various channels to reach and engage potential customers.
  • Industry Relationship Development
    • Develop and nurture relationships with industry insiders and key stakeholders, leveraging these connections to gain insights and opportunities for business growth.
  • Sales Process Management and Metrics
    • Manage the overall sales process, setting appropriate metrics for pipeline management and utilizing enterprise tools to improve processes and enhance the effectiveness of the sales force.

Job Requirements:

  • Proven Leadership: Over 10 years of experience in developing and leading high-performing sales teams to achieve outstanding results.
  • Solution Selling Expertise: Skilled in identifying customer challenges and aligning them with tailored solutions to meet their needs effectively.
  • Strategic Development: Experienced in crafting and implementing strategies, plans, and sales tools to drive business growth and success.
  • Industry Knowledge: Deep understanding of IT Channel, SaaS, and subscription business models, ensuring a competitive edge in the market.

Onboarding Plan:

Upon joining SimplyCast, you will undergo a comprehensive onboarding program to familiarize you with our company culture, processes, and tools. You will receive personalized training sessions to ensure a smooth transition into your Executive Director role. Our team will provide ongoing support and guidance as you embark on this exciting journey with us.

If you are passionate about driving business growth through strategic lead-generation initiatives and possess the requisite skills and experience, we encourage you to apply and join our dynamic team at SimplyCast.

Join us in revolutionizing how organizations engage with their audiences and achieve their automation goals.

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