Marketing Strategist, Loyalty Program Manager

3 days ago

Vaughan, Ontario, Canada CAA Club Group Full time

Job Summary

We are seeking a highly skilled Marketing Strategist to join our team at CAA Club Group. As a key member of our Loyalty team, you will be responsible for developing and implementing marketing strategies that drive results and enhance customer engagement.

Key Responsibilities

  • Develop and recommend marketing strategies, plans, and roadmaps for campaigns or tactics addressing Loyalty objectives
  • Leverage various marketing channels and tactics to meet campaign objectives, timelines, and budget parameters
  • Lead campaign planning meetings and brainstorms with key stakeholders to obtain new marketing ideas and key insights/feedback
  • Manage campaign budget, process invoices, update monthly accruals, and track in accordance with Loyalty Marketing budget
  • Deliver ongoing campaign reporting and post-campaign analysis for every marketing initiative
  • Ensure all communications and campaigns adhere to the loyalty strategy, advertising regulations, and partner brand guidelines
  • Work with Business Insights & Analysis teams to develop and produce post-campaign analysis
  • Collaborate with other Loyalty team members, Marketing Enablement teams, and external stakeholders to develop plans and campaigns
  • Collaborate with other LOBs to cross-promote our Loyalty partner offers

Requirements

  • College diploma or University degree, with a focus on Marketing, Business, Strategy, or a relevant field
  • At least 3-5 years of experience in a Marketing role, with a history of developing programs that drive results
  • Strong project and budget management skills
  • Strong analytical skills to interpret results, find patterns, use data/insights, and provide actionable recommendations
  • Communicates recommendations, ideas, and analysis clearly and effectively both in writing and verbally
  • Experience in multi-channel marketing from online to print
  • Experience in Workfront or PowerBI or similar types of software is an added asset
  • Action-oriented with creative problem-solving skills and attention to detail

Internal Applicants will be considered for secondment

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