Marketing Strategist

2 weeks ago

Vaughan, Ontario, Canada SPC Student Price Card Full time
About the Role

We are seeking a highly skilled and experienced Marketing Strategist to join our team at SPC Student Price Card. As a key member of our marketing department, you will be responsible for developing and executing marketing strategies and campaigns that drive brand awareness and growth.

Key Responsibilities
  • Assist in the development and execution of marketing strategies and campaigns.
  • Conduct market research to identify trends, competitive landscape, and opportunities for growth.
  • Collaborate with team members to plan and coordinate marketing initiatives.
  • Track and analyze the effectiveness of marketing campaigns and initiatives.
  • Prepare regular reports on key metrics, providing insights and recommendations for improvement.
  • Utilize AI tools to enhance market research and predictive analytics.
Content Creation and Management
  • Develop, execute, and manage high-quality B2B content that aligns with marketing strategies and objectives.
  • Write and edit blog posts that engage the target audience, improve SEO rankings, and drive traffic to the website.
  • Coordinate with team members to ensure a consistent posting schedule.
  • Design and produce infographics to visually represent data and information.
  • Create detailed reports and presentations based on research findings.
Digital Marketing
  • Manage and optimize digital marketing campaigns including SEO, SEM, social media, and email marketing.
  • Monitor and report on the performance of digital campaigns, using analytics to inform future strategies.
  • Stay up-to-date with digital marketing trends and best practices.
Event Planning and Coordination
  • Support the planning and execution of company events, trade shows, and webinars.
  • Coordinate logistics, promotional activities, and post-event follow-up.
Public Relations and Communications
  • Develop and distribute press releases, media kits, and other PR materials.
  • Build and maintain relationships with media contacts and industry influencers.
Research
  • Conduct market research to identify new opportunities and trends.
  • Analyze competitor activities and strategies.
  • Gather and interpret data to inform marketing strategies and decisions.
Collaboration and Teamwork
  • Work closely with cross-functional teams, including sales, product development, and customer service.
  • Provide marketing support to other departments as needed.
Requirements
  • Bachelor's degree in Marketing, Communications, Business, or related field.
  • 4-6 years of experience in a marketing role, preferably in a generalist capacity.
  • Strong written and verbal communication skills.
  • Proficiency in marketing software and tools.
  • Creative thinking and problem-solving abilities.
  • Excellent organizational and project management skills.
  • Ability to work independently and as part of a team.
  • Strong attention to detail and commitment to quality.
What We Offer
  • VIP SPC Membership - Shop like a Student
  • Out of Office – Vacation and Personal Days
  • Health Benefits - Health Spending Account, Dental, Drug, Travel and Group Insurance Coverage
  • SPC University - Develop your skills with a corporate Coursera subscription
  • Be Social - Company Sponsored Events both virtual and in-person
  • Early Friday, Every Friday – we like to think it's summer year-round
  • Flexible Work – remote or in-person – it's up to you
About SPC

At SPC Student Price Card, we value diversity and inclusivity in our workplace. We believe that creative solutions require a diverse approach to thinking and life experiences. We are an equal opportunity employer and welcome applications from all qualified candidates.

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