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Email Marketing Strategist
2 months ago
About Us
Sporting Life is a leading Canadian sports lifestyle retailer, dedicated to providing exceptional customer experiences. With a rich history dating back to 1979, we've established ourselves as a premier destination for outdoor apparel, fashion, footwear, equipment, and accessories.
Our Mission
We're passionate about inspiring our customers to live an active, outdoor lifestyle. Our team is committed to delivering innovative solutions, exceptional customer service, and a unique shopping experience that sets us apart from the rest.
Job Summary
We're seeking a highly skilled Email Marketing Strategist to lead our digital marketing efforts. As a key member of our marketing team, you'll be responsible for developing and executing a comprehensive email marketing strategy that drives user acquisition, engagement, conversion, and retention.
Key Responsibilities
- Develop and execute a data-driven email marketing strategy that aligns with our business objectives
- Grow our email audience through targeted user acquisition initiatives
- Design and implement personalized customer communication campaigns based on consumer behavior
- Identify and create targeted customer segments for personalized marketing efforts
- Manage the email campaign calendar, including template design, content, and calls-to-action
- Measure and optimize email campaign performance to improve user engagement, conversion, and retention
- Minimize customer churn and unsubscribes
- Lead the creative direction of our email marketing strategy and develop templates based on best-in-class design
- Collaborate with cross-functional teams to ensure seamless execution of marketing initiatives
Requirements and Qualifications
- 3-5 years of experience in email marketing, with a focus on data-driven strategies
- Expertise in Salesforce Marketing Cloud and email automation platforms
- Bachelor's degree or equivalent experience in a related field
- Background in eCommerce and retail, with a passion for digital marketing
- Strong analytical and problem-solving skills, with the ability to derive insights from data
- Excellent written and verbal communication skills, with the ability to collaborate with cross-functional teams
- Project management experience, with a focus on delivering results-driven marketing initiatives
What We Offer
Sporting Life is committed to providing a dynamic and inclusive work environment that fosters growth, innovation, and collaboration. As a member of our team, you'll have access to:
- Opportunities for professional development and growth
- A dynamic and supportive work environment
- A comprehensive benefits package, including health, dental, and vision coverage
- A generous paid time off policy
- A discount on Sporting Life products and services