Marketing Strategist, Loyalty Program Manager

2 months ago

Vaughan, Ontario, Canada CAA Club Group Full time

Job Summary

We are seeking a highly skilled Marketing Strategist to join our team at CAA Club Group. As a key member of our Loyalty team, you will be responsible for developing and implementing marketing strategies that drive engagement and loyalty among our members.

Key Responsibilities

  • Develop and recommend marketing strategies, plans, and roadmaps for campaigns or tactics addressing Loyalty objectives.
  • Leverage various marketing channels and tactics to meet campaign objectives, timelines, and budget parameters.
  • Lead campaign planning meetings and brainstorms with key stakeholders to obtain new marketing ideas and key insights/feedback to create strategies or campaigns.
  • Manage campaign budget, process invoices, update monthly accruals, and track in accordance with Loyalty Marketing budget.
  • Deliver ongoing campaign reporting and post-campaign analysis for every marketing initiative.
  • Ensure all communications and campaigns adhere to the loyalty strategy, advertising regulations, and partner brand guidelines.
  • Work with Business Insights & Analysis teams to develop and produce post-campaign analysis.
  • Work closely with other Loyalty team members, Marketing Enablement teams, and external stakeholders to develop plans and campaigns.
  • Collaborate with other LOBs to cross-promote our Loyalty partner offers.

Requirements

  • College diploma or University degree, with a focus on Marketing, Business, Strategy, or a relevant field.
  • At least 3-5 years of experience in a Marketing role, with a history of developing programs that drive results.
  • Strong project and budget management skills.
  • Strong analytical skills to interpret results, find patterns, use data/insights, and provide actionable recommendations.
  • Communicates recommendations, ideas, and analysis clearly and effectively both in writing and verbally.
  • Experience in multi-channel marketing from online to print.
  • Experience in Workfront or PowerBI or similar types of software is an added asset.
  • Action-oriented with creative problem-solving skills and attention to detail.

What We Offer

Internal applicants will be considered for secondment.

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