Digital Marketing Strategist
1 day ago
We're Directive Consulting, a performance marketing agency specializing in SaaS and tech companies. Our unique methodology, Customer Generation, focuses on generating SQLs and customers over traditional metrics.
A successful Associate Director will manage client performance, support strategists, and ensure clients experience the value of our partnership. Key responsibilities include:
- Data-driven decision making using Google Analytics, CRM data, SEMRush reporting, and client CRMs like Salesforce, HubSpot, or Marketo.
- Financial modeling to understand historical performance and forecast the impact of client investments.
- Customer generation, prioritizing revenue over leads.
- Innovation & Experimentation: Stay ahead of industry trends, incorporating new technology and methodologies into content and SEO programs.
- Breakdown Barriers: Support team strategists in earning approval for SEO & content marketing strategies.
- Executive Presence: Deliver thought leadership, drive high-level client engagement, and foster strong relationships with clients.
The ideal candidate has a proven track record in implementing content marketing strategies and SEO principles, including keyword research, forecasting, strategic planning, and best practices for AIO. They must possess analytical insight, strong communication skills, and experience working with industry tools such as Google Search Console, GA4, SEMRush, Ahrefs, and Screaming Frog.
What We Offer- An estimated salary range of $90,000 - $120,000 per year, depending on location and experience.
- A set living wage at Directive.
- Medical, dental, vision plans, disability, and life insurance coverage for you and your family.
- Benefits to Support the Whole Person: Mental health access, physical wellness options, time off, financial security, and more.
- A bonus based on tenure, which scales in total amount over time.
- Annual Anniversary Trip with peers and executive leadership.
We operate as a remote-first company, allowing you to work from anywhere in the US. You'll collaborate with colleagues through virtual meetings (Zoom) and Slack. This role requires operating a laptop computer, software platforms, and other office productivity tools as necessary. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.
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