Digital Ecommerce Strategist

3 days ago

Toronto, Ontario, Canada Diageo Full time

About the Role

We are seeking a skilled Digital Ecommerce Strategist to join our team in Downtown Toronto. As a key member of our sales function, you will be responsible for developing and executing our e-commerce strategy across various channels.

Job Description

  • Develop and implement omnichannel ecommerce strategies in collaboration with sales, marketing, customer marketing, retail, and ecommerce partners.
  • Drive strategy on the evolution of Diageo product content and help define the landscape for beverage alcohol digital catalog shelf management.
  • Analyze business performance within the channel and build out insights related to consumer trends in digital and ecommerce through data collection and interpretation.
  • Coordinate with partners and retailers on product catalogue including syndication, content, and product portfolio imagery; maintain relationships with Diageo Canada's digital shelf management agency GS1, including supplier performance and contract management.
  • Assist retailers in development of their assortment strategy of Diageo products and start building broader insights around the future of endless aisle and warehouse shipping.
  • Collaborate with Innovation and On Premise National Accounts teams to ensure innovation product details are available in the GS1 system for national grocery accounts to list and launch products quickly.
  • Optimize details of Diageo's existing product portfolio in GS1 for seamless integration into online platforms by Liquor Control Boards and third-party alcohol takeout and delivery applications.
  • Develop coordinated marketing plans across paid, owned, and earned media channels.

Requirements

  • Bachelor's degree required.
  • 3-5 years of experience in an omnichannel and ecommerce sales function within the Consumer Packaged Goods industry required.
  • A healthy mix of performance and creative marketing skills.
  • Proficient in office suite, including intermediate Excel and strong PowerPoint skills.
  • Prior involvement and proven advocacy in the digital and ecommerce space more broadly.
  • Understanding of Nielsen, IRI, and other syndicated data sources preferred.
  • Knowledge base of ecommerce partners such as GS1, MikMak, UberEats, Skip the Dishes.

Compensation Package

The estimated salary for this role is between $90,000 and $120,000 per annum, depending on qualifications and experience. Additionally, we offer a comprehensive benefits package, including health insurance, retirement savings plan, and paid time off.

About Us

Diageo is a leading spirits, beer, and ready-to-drink company with a diverse portfolio of brands, including Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Crown Royal, Don Julio, Tanqueray, and Guinness. Our vision is to be the best and most trusted Consumer Packaged Goods Company in Canada.

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