Digital Experience Strategist

4 weeks ago

Old Toronto, Ontario, Canada Loblaw Digital Full time
Join Our Team as a Digital Experience Strategist

Loblaw Digital is seeking a talented Digital Experience Strategist to join our team. As a key member of our PC Optimum digital team, you will play a crucial role in redefining the digital loyalty experience and making it seamless and enjoyable for every Canadian.

The Impact You'll Make

You will lead the integration of PC Optimum within the various lines of businesses and retail banners by collaborating with a multi-stakeholder group to deliver integrated digital strategies that drive the key objectives and targets for the loyalty program.

What You'll Do:

  • Enable a digital experience for PC Optimum that ensures the right content is surfaced at the right time through the right channel.
  • Collaborate with the Digital Experience Strategy leadership team to optimize the Editorial Strategy & Playbook for the app and website.
  • Proactively identify ways to evolve the digital experience.
  • Develop a comprehensive and impactful content strategy with cross-functional stakeholders to drive business results.
  • Lead the integration between PC Optimum and all lines of businesses across the LCL organization.
  • Lead the digital experience strategy, planning, and execution process for big bet campaigns including overseeing the content production, leading the testing process, and collaborating with cross-functional team members to ensure projects are delivered on time and with high quality.
  • Identify opportunities to optimize the customer journey for events, promotions and campaigns across all channels, working collaboratively with the Loblaw Digital Product & Tech teams, the Enterprise Loyalty team, and stakeholders across the enterprise.
  • Manage key stakeholders across different areas of Loblaw Digital and LCL for various programs and initiatives.
  • Contribute to the product roadmap by triangulating customer insights, business needs and industry trends.

Requirements:

  • 3+ years of experience in managing and designing online experiences.
  • Ability to build relationships easily and have been part of large, cross-functional teams working to solve complex problems for millions of customers.
  • Persuasive, with strong analytical skills and an ability to derive insights from data and use those insights to make a case.
  • Organized and can self-direct, prioritize, pivot as required, and give clear direction to deliver impactful work on time.
  • Experience creating compelling presentations for a senior leadership audience.
  • Entrepreneurial mindset and willingness to roll up sleeves to get the job done.
  • Thrives in ambiguous environments and works with a high degree of proactive 'hands-on' critical thinking.
  • Thinks strategically and understands how to convert strategy into day-to-day operations.

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