Senior Digital and Ecommerce Strategist
2 weeks ago
About this role
The Digital and Ecommerce Analyst will be a key member of our analytics team, responsible for developing and maintaining our digital data model, generating actionable business insights, and driving online revenue growth.
Responsibilities
- Develop and maintain our digital data model in Looker, including creating custom reporting and dashboards for tracking online activity across B2C, B2B sites, and consumer-facing apps.
- Generate actionable business insights to influence website improvements and digital campaign effectiveness through data analysis, with the aim of increasing profitability and growth.
- Respond to ad hoc site analytics & sales requests from key stakeholders (UX, Paid Media, Brand, Regional Marketing).
- Act as the point person for measurement and analytics in digital projects, contributing to the Business Intelligence developer team by modeling data on all digital topics.
- Collaborate with the Business Intelligence and Digital Teams to support, inspire, and motivate fellow colleagues.
Requirements
- Intermediate SQL skills with a strong understanding of relational databases.
- Bachelor's or College Degree in Marketing, Communications, Information Technology or related experience.
- Minimum 5 years of experience in digital analytics.
- Skilled with online analytics tools (Google Analytics, Heap).
- Experienced working with Business Intelligence tools to create custom reporting (Looker preferred).
- Experience with LookML strongly preferred, otherwise an appetite to learn Looker's SQL language.
About us
Junction Collective is a dynamic and innovative company that values collaboration, creativity, and continuous learning. We're committed to using data-driven insights to drive business growth and improve customer experiences.
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