Senior Digital and Ecommerce Strategist

2 weeks ago


Toronto, Ontario, Canada Junction Collective Full time

About this role

The Digital and Ecommerce Analyst will be a key member of our analytics team, responsible for developing and maintaining our digital data model, generating actionable business insights, and driving online revenue growth.

Responsibilities

  • Develop and maintain our digital data model in Looker, including creating custom reporting and dashboards for tracking online activity across B2C, B2B sites, and consumer-facing apps.
  • Generate actionable business insights to influence website improvements and digital campaign effectiveness through data analysis, with the aim of increasing profitability and growth.
  • Respond to ad hoc site analytics & sales requests from key stakeholders (UX, Paid Media, Brand, Regional Marketing).
  • Act as the point person for measurement and analytics in digital projects, contributing to the Business Intelligence developer team by modeling data on all digital topics.
  • Collaborate with the Business Intelligence and Digital Teams to support, inspire, and motivate fellow colleagues.

Requirements

  • Intermediate SQL skills with a strong understanding of relational databases.
  • Bachelor's or College Degree in Marketing, Communications, Information Technology or related experience.
  • Minimum 5 years of experience in digital analytics.
  • Skilled with online analytics tools (Google Analytics, Heap).
  • Experienced working with Business Intelligence tools to create custom reporting (Looker preferred).
  • Experience with LookML strongly preferred, otherwise an appetite to learn Looker's SQL language.

About us

Junction Collective is a dynamic and innovative company that values collaboration, creativity, and continuous learning. We're committed to using data-driven insights to drive business growth and improve customer experiences.



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