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Digital Growth Marketing Strategist

1 month ago

Toronto, Ontario, Canada Loblaw Digital Full time
About the Role

We are seeking a skilled Digital Growth Marketing Strategist to join our team at Loblaw Digital. As a key player in driving growth initiatives for PC Express, you will create and execute strategic plans to increase customer acquisition, loyalty, and business results.

Responsibilities
  • Plan and execute growth initiatives across owned, paid, and earned channels with a focus on driving customer acquisition, loyalty, and business results.
  • Collaborate with various teams to gather inputs, requirements, and business needs for growth initiatives.
  • Assess growth program objectives and develop go-to-market plans and execution tactics.
  • Prepare creative briefs, manage campaign calendars, and projects ensuring a successful launch.
  • Demonstrate strong collaboration and influencing skills to ensure successful execution of marketing initiatives.
Requirements
  • 2-4 years in Marketing or related experience, preferably retail or e-commerce.
  • Understanding of digital marketing and e-commerce principles and best practices.
  • Experience executing or coordinating traditional marketing tactics (owned, earned, and paid).
  • Ability to generate meaningful business and customer insights from disparate data.
  • Growth mindset – willingness to disrupt oneself or the status quo, customer obsessed with an entrepreneurial spirit.
  • Strong attention to detail, highly organized, able to prioritize multiple projects while working effectively and independently in a fast-paced environment with constant change.
  • You easily build relationships and can work with teams across multiple roles and functions.
  • Advanced knowledge of Microsoft Excel is a must.
How You'll Succeed

At Loblaw Digital, we seek great people to continually strengthen our culture. We believe great people model our values, are authentic, build trust, and make connections. We're able to keep innovating because our colleagues are passionate about their work and excited about the future of eCommerce.

The estimated salary range for this role is $80,000-$110,000 per year, based on industry standards and location.