Senior Brand Manager Montreal Lead

4 weeks ago

Montreal, Quebec, Canada Zeffy Campaign Full time
About Zeffy Campaign

Zeffy Campaign is revolutionizing the social economy with its innovative zero-fee fundraising platform, trusted by over 25,000 nonprofits across North America.

Experiencing remarkable year-over-year growth, we're at the forefront of a transformative movement. Join us as one of the first 30 employees to make a tangible impact from day one.

We're proud to hold a B Corp certification, demonstrating our commitment to social responsibility.

About the Role

Zeffy Campaign supports 30,000 nonprofits with the only truly free fundraising platform.

The challenge lies in the fact that many platforms claim to be free but charge an average fee of 5% per transaction, totaling $3 billion annually in North America.

As Zeffy Campaign's first Senior Brand Manager (reporting directly to the CEO), your mission is to communicate Zeffy's unique value—amplifying nonprofit impact by eliminating fundraising fees—and drive organic growth as Zeffy becomes the obvious choice for U.S. nonprofits.

Specifically, your mission will be to:

  • Gain a deep understanding of nonprofit challenges, the fundraising landscape, and how Zeffy's brand fits within it.
  • Collaborate with internal teams to integrate this new positioning into existing channels such as paid social, Google ads, and our website, aiming to boost their performance.
  • Launch and scale new organic channels by testing initiatives across social media, PR, partnerships, and other potentially effective channels.

Success in one year means significantly increasing the number of new nonprofits joining Zeffy each month through your work on aligning existing channels and scaling new ones. Long-term success will be measured by the number of new nonprofits joining Zeffy through organic channels.

Preferred Qualifications
  • You have 7+ years experience as a Brand Director or Senior Brand Manager, with a proven track record of positioning brands with the result of scaling organic channels and driving top-of-mind brand awareness.
  • You possess excellent written and oral English skills and are known as an exceptional storyteller. You have the ability to express complex messages in simple, impactful ways.
  • You prioritize based on impact and always try to find the more effective approach to reach your goals.
  • A plus: You have experience working in the U.S. market.

Research shows that candidates from underrepresented backgrounds often don't apply for roles if they don't check every box. If this applies to you and you are interested in the position, we'd love to hear from you

More on the Salary

If your salary expectations are higher than the range specified above, but you believe you're the ideal candidate for this position and are enthusiastic about Zeffy Campaign's endeavors, we encourage you to apply. We are open to considering candidates with higher seniority if they are the right fit, and to discuss a fair pay.

The range:

  • Our ideal seniority level: 7+ years experience expertise as a Senior Brand Specialist
  • The corresponding salary range: CAD 110,000 + stock options
What's in it for you
  • Allowance for ecological transport #bike #transit
  • Offices located in the heart of Plateau Mont-Royal, with the possibility of flexible remote work
  • Offsite summit once a year with the entire team
  • Work with individuals driven to make a profound and positive impact on the world
Recruitment Process
  • Call with Recruiter (30min)
  • Meeting with CEO (1.5h)
  • Paid Case Study (4h)
  • Team fit with leadership (1h)
  • Reference check
  • Job offer

Zeffy Campaign is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

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