Senior Brand Marketing Advisor

3 weeks ago


Montreal, Quebec, Canada Intact Financial Corporation Full time

Our team at Intact Financial Corporation is seeking a Senior Brand Marketing Advisor to join our growing brand marketing team. As a key member of our team, you will be responsible for developing and implementing marketing strategies to promote the Intact Insurance brand.

As a Senior Brand Marketing Advisor, you will lead the brand's efforts in Quebec or English Canada, developing and implementing campaigns to increase awareness and consideration, and encourage consumers to adopt and use our digital tools.

You will be at the centre of our brand's performance by writing briefs, developing and implementing campaigns, doing media planning, as well as tracking and analyzing results. Working with internal and external experts, you will implement initiatives and campaigns using all channels to effectively support brand growth, while ensuring that brand messages are consistent across all customer touchpoints.

Key responsibilities of the Senior Brand Marketing Advisor role include:

  1. Developing and implementing marketing strategies to promote the Intact Insurance brand
  2. Leading the brand's efforts in Quebec or English Canada
  3. Developing and implementing campaigns to increase awareness and consideration, and encourage consumers to adopt and use our digital tools
  4. Writing briefs, developing and implementing campaigns, doing media planning, and tracking and analyzing results
  5. Implementing initiatives and campaigns using all channels to effectively support brand growth
  6. Ensuring brand messages are consistent across all customer touchpoints

Qualifications for the Senior Brand Marketing Advisor role include:

  1. An undergraduate degree in marketing or communications
  2. At least eight years of experience in marketing or communications and a proven track record in managing high-impact advertising campaigns
  3. An in-depth understanding of the digital and traditional media channels used to build impactful brand campaigns
  4. Strong strategic communication skills
  5. A results-driven professional who is not afraid to challenge the status quo and encourage us to do things differently and improve our practices
  6. Proficiency in the Microsoft Office Suite

We offer a range of benefits, including a financial rewards program, an Employee Share Purchase Plan, an extensive flex pension and benefits package, and flexible work arrangements.



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