Retention and Expansion Specialist

6 days ago


Ottawa, Ontario, Canada Assent Inc Full time
Key Responsibilities

The Customer Marketing Manager will develop and execute high-impact customer marketing programs that increase retention, deepen customer relationships, and drive expansion. They will own and optimize the customer lifecycle journey, identifying key touchpoints to improve adoption, reduce churn, and create expansion opportunities.

The ideal candidate will partner with our ABM team to align customer marketing with account-based strategies, ensuring personalized and data-driven engagement. They will also work closely with our Customer Advocacy Lead to ensure customer marketing efforts complement broader advocacy initiatives.

This role requires a strong understanding of customer behavior, market trends, and industry best practices. The successful candidate will have excellent storytelling and messaging skills, with a knack for making complex concepts simple and compelling.



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