Senior Influencer Marketing Manager

4 weeks ago

Old Toronto, Ontario, Canada Edelman Full time
Lead Our Influencer Marketing Team

We're Edelman, a global communications firm that partners with businesses to evolve, promote, and protect their brands and reputations. We're seeking a seasoned leader to helm our national Influencer Marketing team.

About the Role

As a key member of our team, you'll develop and execute strategic influencer marketing campaigns that drive business results. Your expertise will be essential in cultivating a high-performing culture and managing a diverse team of influencer marketing experts.

Key Responsibilities
  • Collaborate with clients and internal stakeholders to create innovative influencer marketing solutions
  • Lead and develop a high-performing team of influencer marketing experts
  • Ensure our influencer identification, vetting, negotiation, contracting, management, and reporting processes are seamless and robust
  • Grow our influencer marketing business through exceptional storytelling, strong relationships, and great work
  • Stay up-to-date with the latest influencer marketing trends, including disclosure requirements and performance best practices
  • Coordinate program integration with specialties like Insight and Analytics, Paid Performance, and Creative
  • Manage multiple influencer projects and team members to ensure deadlines are met, reporting is thorough, and budgets are continuously met
  • Develop content and brand overview documents for influencers outlining program creative requirements, communication mandates, and contractual expectations
  • Advocate for the value of thoughtful, rigorous, and creative influencer marketing within the Edelman network and the marketing industry
  • Embody a leadership style built on empathy, innovation, diligence, strategic thinking, and collaboration
Requirements
  • 7-10 years of experience in Digital, Content, or Brand Marketing
  • 5-6 years of experience in social media and community management
  • 4-5 years of experience in influencer marketing, including influencer identification, program management, outreach strategies, content planning, contracting, paid promotion, and reporting
  • Demonstrable experience in managing a high-performing team is essential
Preferred Qualifications
  • Experience developing and leading integrated campaign strategies
  • Proven ability to lead and manage multiple medium to large-sized projects simultaneously, including digital content development
  • Clear understanding of the influencer marketing landscape, importance, and role
  • Demonstrated ability to lead and develop influencer plans
  • Strong research, writing, and editing skills, as well as the ability to interact with clients professionally and maintain relationships with influencers and content creators
  • Ability to work effectively with all levels of internal contacts, demonstrating a consistently high level of verbal and written communication

Edelman welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.

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