Influencer Marketing Director

7 days ago


Old Toronto, Ontario, Canada Edelman Full time
Job Title: Account Director, Influencer Marketing

We are seeking a seasoned Account Director to lead our Influencer Marketing team. As a key member of our team, you will be responsible for developing and executing strategic influencer marketing campaigns that drive business results.

Key Responsibilities:

  • Develop and execute influencer marketing strategies that align with client goals and objectives
  • Manage and grow a team of influencer marketing experts
  • Stay up-to-date with the latest influencer marketing trends and best practices
  • Collaborate with internal teams to integrate influencer marketing with other marketing channels
  • Manage multiple influencer projects and team members to ensure deadlines are met and budgets are continuously met

Requirements:

  • 7-10 years of experience in digital marketing, content marketing, or brand marketing
  • 5-6 years of experience in social media and community management
  • 4-5 years of experience in influencer marketing, including influencer identification, program management, outreach strategies, content planning, contracting/negotiations, paid promotion, and reporting
  • Demonstrable experience in managing a high-performing team

Preferred Qualifications:

  • Experience developing and leading integrated campaign strategies
  • Proven ability to lead and manage multiple medium to large-sized projects simultaneously
  • Clear understanding of the influencer marketing landscape and best practices
  • Demonstrated ability to lead and develop influencer plans

Edelman is a global communications firm that partners with businesses and organizations to evolve, promote, and protect their brands and reputations. Our 6,000 people in more than 60 offices deliver communications strategies that give our clients the confidence to lead and act with certainty, earning the trust of their stakeholders.

For more information, please visit: www.edelman.com



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