Influencer Marketing Account Manager

3 weeks ago

Toronto, Ontario, Canada Mediabistro Full time
About Edelman

Edelman is a global communications firm that partners with businesses and organizations to evolve, promote and protect their brands and reputations. Our 6,000 people in more than 60 offices deliver communications strategies that give our clients the confidence to lead and act with certainty, earning the trust of their stakeholders.

Job Description

We are seeking a bold, insightful and passionate Account Manager to join our fast growing and constantly evolving national Influencer Marketing team. The ideal candidate should be immersed in the latest trends, opportunities, regulations and best practices of the influencer space and have a plethora of powerful case examples to share of work they have played an integral role in bringing to life.

Key Responsibilities
  • Manage the full influencer process for programs including influencer identification, vetting, negotiation, contracting, management and reporting
  • Manage multiple influencer projects to ensure deadlines are met, reporting is thorough and budgets are continuously met
  • Coordinate program integration with appropriate specialties including Insight and Analytics, Paid Performance, Creative
  • Lead development of content and brand overview documents for influencers outlining program creative requirements, communication mandatories and contractual expectations
  • Support the growth of our influencer marketing business through great work, exceptional storytelling skills and through building strong internal and external relationships
  • Stay up to date with the latest influencer marketing trends including disclosure requirements and performance best practices
  • Act as a champion and evangelist for the value of thoughtful, rigorous and creative influencer marketing both within the Edelman network and across the marketing industry as a whole
Requirements
  • 4 years of relevant experience in Digital, Content or Brand Marketing including social media and community management
  • 3 years within Influencer specific marketing, including identification of influencers, managing influencer programs, outreach strategies, content planning, contracting/negotiations, paid promotion and reporting preferred
  • Ability to work simultaneously on multiple programs within an agency setting is a must
Preferred Qualifications
  • Proven ability to lead and manage multiple medium to large-sized projects simultaneously that include digital content development
  • Clear understanding of the influencer marketing landscape, importance and role of influencer marketing, best practices
  • Demonstrated ability to lead and develop Influencer plans
  • Strong research, writing and editing skills, as well as the ability to interact with clients professionally and maintain relationships with influencers and content creators
  • Ability to work effectively with all levels of internal contacts (junior staff, peers, and senior staff), demonstrating a consistently high level of verbal and written communications.
About the Role

This is an excellent opportunity for an ambitious, skilled and innovative candidate who is looking to join a high-octane team of experts managing high-profile influencer campaigns.

We are dedicated to building a diverse, inclusive, and authentic workplace, so if you're excited about this role but your experience doesn't perfectly align with every qualification, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

Edelman welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.

For more information please visit: www.edelman.com

Click here to view a short video about life at Edelman.

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