Strategic Marketing Lead for Portfolio Dolls
1 week ago
We are seeking a highly skilled Strategic Marketing Lead to join our team at Mattel. As a key member of our marketing department, you will be responsible for leading the commercialization process and executing localized marketing strategies for our Portfolio Dolls brands.
About UsMattel is a leading global toy and family entertainment company, owning some of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA, and Polly Pocket.
Key Responsibilities- Drive commercialization efforts: line selection, pricing, item setup, and channel segmentation.
- Drive item-level forecasting and performance tracking, informing product marketing and manufacturing plans.
- Activate marketing programs to meet P&L targets and brand objectives.
- Bachelor's degree in marketing, business, or related field (MBA preferred)
- 5+ years in consumer or brand marketing (4+ years with MBA)
- Experience in CPG or similar environment, managing both internal and external relationships
Estimated salary range: $85,000 - $110,000 per year. Our benefits package includes health insurance, 401(k) matching, paid time off, and professional development opportunities.
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