Strategic Marketing Lead for Portfolio Dolls

1 week ago


Mississauga, Ontario, Canada Mattel Full time
Job Overview

We are seeking a highly skilled Strategic Marketing Lead to join our team at Mattel. As a key member of our marketing department, you will be responsible for leading the commercialization process and executing localized marketing strategies for our Portfolio Dolls brands.

About Us

Mattel is a leading global toy and family entertainment company, owning some of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA, and Polly Pocket.

Key Responsibilities
  • Drive commercialization efforts: line selection, pricing, item setup, and channel segmentation.
  • Drive item-level forecasting and performance tracking, informing product marketing and manufacturing plans.
  • Activate marketing programs to meet P&L targets and brand objectives.
Qualifications
  • Bachelor's degree in marketing, business, or related field (MBA preferred)
  • 5+ years in consumer or brand marketing (4+ years with MBA)
  • Experience in CPG or similar environment, managing both internal and external relationships
Compensation and Benefits

Estimated salary range: $85,000 - $110,000 per year. Our benefits package includes health insurance, 401(k) matching, paid time off, and professional development opportunities.



  • Mississauga, Ontario, Canada Mattel Full time

    Drive Commercialization and Marketing StrategiesWe are seeking a seasoned Associate Marketing Manager to lead the commercialization process and execution of localized marketing strategies for our Portfolio Dolls brands, including Polly Pocket, Monster High, Disney Dolls, Universal Dolls, and other owned IP and/or licensed dolls brands.Key...

  • Marketing Lead

    3 weeks ago


    Mississauga, Ontario, Canada Mattel Full time

    Job DescriptionThe Opportunity: We are seeking a highly skilled Associate Marketing Manager to lead the commercialization process and execute localized marketing strategies for our Portfolio Dolls brands. As a key member of our team, you will collaborate with Customer Marketing, Sales, and Licensors to develop and implement national marketing initiatives,...


  • Mississauga, Ontario, Canada PepsiCo Full time

    OverviewWe are seeking a highly skilled Marketing Manager to lead the strategic planning process for the In-Store activation of the Quaker portfolio. This role involves developing strategies and opportunities consistent with brand positioning and equity.Key ResponsibilitiesLead the development and execution of in-store portfolio programs, including...


  • Mississauga, Ontario, Canada PepsiCo Full time

    About the RoleWe are seeking a highly skilled Strategic Marketing Manager to oversee the growth of our Quaker portfolio. This individual will lead the strategic planning process, developing strategies and opportunities consistent with brand positioning and equity.Key ResponsibilitiesLead the development and execution of in-store portfolio programs, including...


  • Mississauga, Ontario, Canada PepsiCo Full time

    OverviewWe are seeking a Strategic Portfolio Activation Manager to oversee Quaker's Portfolio Activation. This role reports to the Senior Director of Marketing - Quaker.Key Responsibilities:Lead the strategic planning process for the In-Store activation of the Quaker portfolio, developing strategies and opportunities consistent with brand positioning and...


  • Mississauga, Ontario, Canada PepsiCo Full time

    Company OverviewPepsiCo is a leading global food and beverage company that operates in the snack, beverage, and food industries. We are committed to delivering sustainable growth and improving lives through our portfolio of iconic brands such as Quaker oats.Salary & BenefitsWe offer a competitive salary range of $80,000 - $110,000 per annum, depending on...


  • Mississauga, Ontario, Canada PepsiCo Full time

    We are seeking a Strategic Marketing Leader to drive growth across the Quaker portfolio. This role reports to the Senior Director of Marketing - Quaker and requires a change leader who can influence short and long-term growth.


  • Mississauga, Ontario, Canada PepsiCo Full time

    OverviewWe are seeking a highly skilled Strategic Marketing Manager to lead the activation of Quaker's portfolio. This role reports to the Senior Director of Marketing - Quaker. As a change leader and influencer, this person will be responsible for driving short and long-term growth across the Quaker portfolio.Key ResponsibilitiesDevelop and execute...


  • Mississauga, Ontario, Canada Smith+Nephew Full time

    Marketing Manager, Knee & Robotics (Mississauga, Canada)Life Unlimited.At Smith+Nephew, we design and manufacture technology that takes the limits off living.As a Sr Marketing Manager for Knee & Robotics, you will be reporting to the Director of Marketing, responsible for managing our Knee Arthroplasty and Robotics franchise. In this role, you will serve as...


  • Mississauga, Ontario, Canada Marketing Tip Full time

    About the RoleWe are seeking a highly skilled Senior Manager of Marketing and Branding Strategy to join our team. As a key member of our cross-functional team, you will be responsible for crafting the metabolics strategy and leading the execution of initiatives to ensure patients living with HPP/LAL-D have rapid access to life-changing medications.Key...


  • Mississauga, Ontario, Canada F. Hoffmann-La Roche Gruppe Full time

    At F. Hoffmann-La Roche Gruppe, we believe that diversity and inclusion are essential to our success. Our IT portfolio management team plays a critical role in driving business value and aligning with our strategic initiatives. We are seeking a skilled IT portfolio manager to join our team and help us achieve our goals.Key Responsibilities:Use business...


  • Mississauga, Ontario, Canada Marketing Tip Full time

    Rare Disease Marketing StrategyWe are seeking a seasoned marketing professional to lead our rare disease marketing strategy in Canada. As a key member of our cross-functional team, you will be responsible for crafting and executing a comprehensive strategy to drive patient access to life-changing medications.Key Responsibilities:Develop and execute a...


  • Mississauga, Ontario, Canada PepsiCo Full time

    Job SummaryAs a Marketing Director, NPF/Bars Portfolio, you will be responsible for leading the strategic planning process for the Quaker Nutritious Portable Foods (NPF/Bars) portfolio. This includes Business Review, Total Connections Planning, Annual Operating Planning, Innovation Planning, and Commercialization that are grounded in consumer insights to...


  • Mississauga, Ontario, Canada PepsiCo Full time

    OverviewWe are seeking a skilled Marketing Manager to support the growth of our Lay's portfolio. The successful candidate will contribute to strategic brand planning, drive creative excellence, and execute commercial plans to deliver results.Key Responsibilities:Support the delivery of brand targets across the Lay's portfolio.Translate consumer insights and...


  • Mississauga, Ontario, Canada Eli Logistics Solutions Inc Full time

    Eli Logistics Solutions Inc is seeking a highly skilled and experienced Strategic Marketing Lead to join our team.Job DescriptionThe Strategic Marketing Lead will be responsible for directing the marketing strategies of establishments, analyzing market research data to improve business decisions or activities, and developing all kinds of events for...


  • Mississauga, Ontario, Canada TJX Canada Full time

    At TJX Canada, we're committed to delivering exceptional results and driving innovation. As a Strategic Real Estate Portfolio Manager, you'll play a key role in shaping our real estate strategy and portfolio management.Company OverviewWe're a leading off-price apparel and home fashion retailer with a strong presence in Canada. Our mission is to deliver...


  • Mississauga, Ontario, Canada PepsiCo Full time

    OverviewPepsiCo is a leading global food and beverage company that offers an exciting opportunity for a Strategic Portfolio Development Manager to join our team. With a portfolio of iconic brands, we're committed to making, moving, and selling products enjoyed by more than 1 billion people a day.In this role, you will have the opportunity to work with...


  • Mississauga, Ontario, Canada PepsiCo Full time

    OverviewMarketing Manager, Smartfood, SunChips & Rold GoldKey ResponsibilitiesDevelop and execute a long-term growth strategy for the Smartfood, SunChips, and Rold Gold portfolio, leveraging consumer insights and innovation.Lead the strategic planning process, collaborating with cross-functional partners to ensure timely execution and excellence.Manage a...


  • Mississauga, Ontario, Canada Keurig Dr Pepper. Full time

    **About the Role**We are seeking a highly motivated Brand Portfolio Marketing Manager to join our Keurig Dr Pepper team in Mississauga, ON. This is a permanent, full-time position with a hybrid work arrangement that requires 3 days on-site.As a key member of our marketing team, you will be responsible for driving excellence and growth across our...


  • Mississauga, Ontario, Canada PepsiCo Full time

    Marketing Manager, NPF/BarsOverviewQuaker, L9 Marketing Manager, NPF/BarsWhat You Can Expect from Us:Competitive compensation and comprehensive benefits designed to fit your unique needsA dynamic and inclusive culture that promotes you to bring your whole-self to workInspiring positive change for people and the planet with sustainability goalsA supportive...