Marketing Director, Brand Portfolio

1 month ago


Mississauga, Ontario, Canada PepsiCo Full time
Overview

Marketing Manager, Smartfood, SunChips & Rold Gold

Key Responsibilities

  • Develop and execute a long-term growth strategy for the Smartfood, SunChips, and Rold Gold portfolio, leveraging consumer insights and innovation.
  • Lead the strategic planning process, collaborating with cross-functional partners to ensure timely execution and excellence.
  • Manage a budget to maximize ROI across all marketing initiatives, driving business growth and sustainability.
  • Build strong relationships with key stakeholders, influencing at all levels to drive business results.
  • Drive innovation and creativity, seeking out new ideas and best practices to improve marketing effectiveness.

Requirements

  • University degree in Business, Commerce, or Marketing.
  • Proven strategic thinking and leadership skills, with experience in managing cross-functional teams and agency partners.
  • Strong analytical and problem-solving skills, with the ability to take data to insights and drive fact-based recommendations.
  • Excellent project management and organizational skills, with the ability to manage multiple projects and meet deadlines.

Why PepsiCo?

PepsiCo is a global leader in the food and beverage industry, with a culture that values innovation, sustainability, and diversity. As a Marketing Manager, you'll have the opportunity to work with a talented team of professionals, driving business growth and making a positive impact on people and the planet.



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