Strategic Marketing Manager for Rare Diseases
4 weeks ago
About the Role
We are seeking a highly skilled Senior Manager of Marketing and Branding Strategy to join our team. As a key member of our cross-functional team, you will be responsible for crafting the metabolics strategy and leading the execution of initiatives to ensure patients living with HPP/LAL-D have rapid access to life-changing medications.
Key Responsibilities
- Lead the HPP/LAL-D strategic planning process, including SWOT analysis, forecasting, risk assessment, and resource allocation in collaboration with cross-functional teams.
- Develop brand positioning, narrative, and messaging to align with patient-focused goals.
- Design, implement, and evaluate marketing initiatives.
- Build strong cross-functional partnerships to align plans across key areas such as Sales, Medical, Regulatory, Access, and Diagnostics.
- Manage relationships with external agencies, partners, and suppliers.
- Lead business reviews with senior leadership, focusing on revenue, performance, KPIs, and market trends.
- Collaborate cross-functionally to create and execute Key External Expert (KEE) and Key Account Management (KAM) plans, supporting healthcare professionals throughout the patient journey.
- Support national and regional advisory boards with medical teams.
- Coordinate national and international speaker tours with medical colleagues.
- Lead KEE engagement planning for national and international congresses.
- Ensure full compliance with internal SOPs and policies for all projects and initiatives.
Qualifications
- Bachelor's degree in business or a scientific field.
- At least 3 years of marketing experience and 5 years in Pharma/Biotech.
- Proven ability in strategic analysis, planning, and execution, driving brand growth.
- Experience working with cross-functional teams (Market Access, Medical, Sales, Finance, etc.).
- Strong project management, organizational, and key account management skills.
- Knowledge of brand management, healthcare professional (HCP) promotion, and the sales process.
- Experience managing external agencies and promotional budgets.
- Flexibility to occasionally work evenings and weekends.
Preferred Qualifications
- Experience in sales, specialty care, professional education, digital marketing, diagnostic programs, or rare diseases.
- Bilingual in French and English.
- MBA.
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