Sustainable Marketing Associate

1 week ago

Vancouver, British Columbia, Canada tentree Full time
About tentree

tentree is a pioneering lifestyle apparel company dedicated to making a positive impact on the planet. Based in Vancouver, Canada, we've been committed to sustainability since our inception in 2012. Our mission is to empower customers to have a direct impact on saving the environment through conscious purchasing. We've achieved remarkable success, planting over 105 million trees worldwide and aiming to reach 1 billion by 2030.

Role Overview

We're seeking a creative and driven Sustainable Marketing Associate to join our team. This role will play a crucial part in planning and executing our marketing calendar, managing influencer and community strategies, and ensuring timely content delivery. As a key member of our brand marketing team, you'll collaborate with peers to identify content creators and influencers for future campaigns, develop campaign reports, and support product seeding initiatives.

Responsibilities
  1. Lead the execution of influencer marketing campaigns using the GRIN platform, providing monthly, quarterly, and annual summaries to stakeholders.
  2. Collaborate with brand peers to identify content creators and influencers for future campaigns.
  3. Develop wrap-up reports for influencer campaigns, highlighting key results and recommendations for improvement.
  4. Work closely with the Social Media Specialist to integrate User-Generated Content (UGC) across all organic channels and provide program support as needed.
  5. Oversee the approach, execution, and reporting for product seeding in collaboration with the Social Media Specialist.
  6. Report monthly on how channel activities align with company goals and marketing objectives.
  7. Support the growth and success of the brand ambassador program.
  8. Assist in the strategy, execution, and reporting for brand collaborations, partnerships, and omnichannel initiatives to drive brand awareness, customer growth, and sales.
  9. Help execute marketing activations, strategies, and briefs for product launches, campaigns, and values-driven initiatives.
Requirements

To succeed in this role, you'll need:

  • 2+ years of experience in marketing, public relations, influencer marketing, or social media.
  • A creative thinker with the ability to collaborate with others on cross-functional projects.
  • Strong knowledge of influencer/content creator relations and effective content creation on mainstream social media channels.
  • Ability to assign KPIs to marketing and business goals.
  • Proven experience tracking, analyzing, and interpreting social media and/or influencer campaign/project results with recommendations for optimization.
  • Experience working in the creative development process with graphic designers and writers.
  • A start-up mentality and entrepreneurial spirit.
  • Comfortable working in a fast-paced start-up culture, adapting quickly to changing needs and expectations.
Personal Strengths

We're looking for someone who:

  • Is a self-motivated learner, demonstrating self-awareness and openness to new ideas.
  • Possesses keen attention to detail while seeing the big picture.
  • Can execute multiple initiatives/projects with close attention to detail.
  • Has strong writing, copy editing, and proofreading skills.
  • Excels in communication, both written and verbal.
  • Passionately cares about environmental issues and desires to make a meaningful impact.
What We Offer

We provide a comprehensive benefits package, including an extended healthcare plan, generous paid days off, and opportunities for training and development. You'll also enjoy occasional work-from-home flexibility and employee discounts. The typical hiring range for this position is $48,000-$52,000 CAD per year, with the final salary offer based on your qualifications, job-related skills, and relevant experience.

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