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Marketing Campaign Manager for Sustainable Brand

1 month ago

Vancouver, British Columbia, Canada tentree Full time

About tentree

tentree is a pioneering lifestyle apparel company based in Vancouver, Canada. Our mission is to empower individuals to make a positive impact on the planet through sustainable fashion. With over 105 million trees planted globally, we're committed to reaching our goal of planting 1 billion trees by 2030.

We're seeking a highly skilled Brand Marketing Manager to join our team and help drive brand discovery, customer growth, and sales through effective marketing campaigns and activations.

Key Responsibilities:
  • Develop and execute results-focused product launch campaigns to inform strategies for retail and e-commerce channels
  • Work closely with creative teams to develop engaging content for social media channels
  • Manage assigned brand and product campaigns from start to finish, including gathering requirements, developing briefs, executing launches, and overseeing budgets and timelines
  • Provide executional support to the Senior Brand Director for product and brand campaigns as assigned
  • Identify brand collaborations or partnerships that offer new activation opportunities
  • Manage assigned budgets, negotiate contracts, and work with external partners and vendors to ensure seamless activations
  • Lead community activations to build brand awareness and advocacy in Vancouver and other locations
  • Lead influencer relations, focusing on free product seeding to grow organic storytelling and product placement on third-party channels
  • Collaborate with the Channel Specialist to build relationships with influencers and content creators
  • Develop social content approaches for assigned campaigns and projects
  • Analyze campaign performance data and provide recommendations for improvement

Requirements

We're looking for a candidate with 5+ years of general brand marketing experience, a Bachelor's degree in marketing or communications, and strong knowledge of mainstream social media channels. You should have experience in creating marketing campaigns, content creation, and tracking analytics. A start-up mentality, entrepreneurial spirit, and ability to collaborate with others are essential.

Benefits

We offer an extended healthcare plan, generous paid days off, ability to work from home occasionally, opportunities for training and development, and employee discounts. The salary range for this position is $75,000-$90,000 CAD per year, depending on qualifications and experience.