Energy Sustainability Marketing Professional
7 days ago
About Rainforest Automation:
We empower consumers and utilities with smart energy management solutions, promoting efficiency, reducing environmental impact, and driving a sustainable future.
Position Summary:
This role supports the marketing team in developing and executing B2B-focused strategies that enhance brand presence, drive engagement, and generate quality leads across North America.
Key Responsibilities:
- Lead Generation & Nurturing: Develop and execute strategies to generate qualified leads for technology solutions targeting North American enterprise clients and utilities.
- Collaborate with Sales: Work closely with the sales team to define target accounts, optimize lead scoring, and refine lead-nurturing campaigns.
- Analyze Lead Metrics: Analyze lead generation and engagement metrics to improve outreach and conversion rates.
- Content Creation & Thought Leadership: Create and manage B2B content across digital channels highlighting our technology solutions and industry expertise.
- Partner with Subject Matter Experts: Partner with subject matter experts to produce thought leadership content educating prospects on energy management trends, challenges, and solutions.
- Digital Marketing: Assist in planning, executing, and optimizing B2B digital marketing campaigns including email, LinkedIn, and targeted PPC advertising.
- Sales Enablement & Collaboration: Work closely with the sales team to create marketing collateral, presentations, and other resources supporting the buyer's journey.
- Event Coordination & Webinars: Coordinate logistics for B2B-focused trade shows, industry conferences, and webinars promoting and supporting events through digital channels.
- Market Research & Insights: Conduct competitive analysis and market research to stay informed about industry trends and identify opportunities to differentiate Rainforest Automation's offerings.
Requirements:
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- 1-2 years of B2B marketing experience ideally in the software or technology industry.
- Familiarity with marketing automation and CRM systems for lead tracking and reporting.
- Strong analytical skills with a data-driven approach to measuring success and adjusting strategies.
- Excellent written and verbal communication skills creating clear, compelling content tailored for B2B audiences.
- Experience with digital marketing tools including social media especially LinkedIn, SEO, and PPC.
- Highly organized and able to manage multiple projects in a fast-paced environment.
- Passion for sustainability and technology with a desire to contribute to impactful solutions.
Why Join Rainforest Automation?
- Work with a team dedicated to making a difference in energy sustainability.
- Opportunity for growth and learning within a dynamic and innovative environment.
- Competitive salary: $75,000 - $85,000.
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