Strategic Lifecycle Marketing Professional

3 weeks ago

Old Toronto, Canada Float Financial Solutions Inc. Full time

About Float Financial Solutions Inc.

We're on a mission to revolutionize business finance for Canadian companies. At Float, we empower businesses to simplify their finances, unlock new opportunities, and focus on growth. As one of Canada's fastest-growing companies and top-rated startups, we're customer-obsessed, passionate, and entrepreneurial, with a team that includes leaders from Uber, Shopify, Top Hat, Ritual, Ada, and more.

Our company culture is built on feedback, open communication, and collaboration. We believe in decentralized decision-making, which allows every team member to feel ownership in our success.

Our product

Float is Canada's first finance platform designed to empower businesses with fast, flexible, and accessible financial solutions. Our integrated suite of products – including corporate cards, bill pay, reimbursements, and financial services – rethinks how companies access capital, streamline spending, and manage growth. Backed by world-class investors like Tiger Global, Golden Ventures, and Susa Ventures, we're disrupting the global B2B finance space.

Senior Lifecycle Marketing Manager Role

We're seeking an experienced Senior Lifecycle Marketing Manager to shape our lifecycle strategy in the small business segment and optimize the post-acquisition journey for all Float customers. You'll collaborate closely with our cross-functional marketing team, product managers, and engineers to drive key measures of customer success and growth.

Key Responsibilities:
  1. Design and implement multi-channel strategies for onboarding, activation, and product adoption to drive retention and growth.
  2. Own and execute A/B tests and growth experiments to identify high-impact strategies and iterate based on performance insights.
  3. Monitor and report on key metrics such as time-to-onboard, user activation and adoption rates for our SMB segment.
  4. Craft compelling, customer-centric messaging and content to deliver personalized communications across email, in-app, and other channels.
  5. Leverage automation and data tools to strategically segment audiences, build targeted campaigns, and move the needle measurably against key business objectives.
  6. Partner with our marketing team to craft campaigns that drive adoption of new features, cross-sell opportunities, and deliver added value to existing customers.
  7. Collaborate cross-functionally with product, engineering, rev-ops, and customer success teams to align lifecycle initiatives with company goals and customer needs.

We offer a competitive salary of **$120,000** per year, plus benefits and perks, including a flexible work environment, dog-friendly office, and a personal Float card with a quarterly stipend. If you're passionate about helping us build the best business finance platform for Canadian companies and teams, apply today

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