Digital Marketing Director for Revenue Growth
23 hours ago
In the role of Senior Demand Generation Marketing Manager at Sage Intacct, you will be driving performance marketing for a leading B2B SaaS financial management solution. The company is endorsed by the American Institute of Certified Public Accountants (AICPA), the world's largest association serving accounting professionals.
As a key member of our North American SIAP segment team, you will lead data-driven marketing campaigns that fuel pipeline growth and revenue across the US and Canada. Your strategic thinking, data-driven decision-making, and strong analytical skills will support your cross-functional collaboration with product marketing, partner marketing, external agencies, sales, and other key stakeholders.
We are committed to innovation, boldness, and effectiveness in everything we do. As a result, you'll have opportunities to grow your international professional network and enjoy a working environment that embodies our values (Human, Trust, Bold, Simplify). Our organization supports work-life balance and community volunteering via our Sage Foundation.
Key Responsibilities:- Develop and execute full-funnel demand generation strategies, including integrated campaigns across account-based marketing (ABM), email, events, third-party associations, webinars, and digital platforms.
- Collaborate closely with the sales team and product marketing and partner marketing to align on target accounts, messaging, and lead follow-up.
- Analyze and report on campaign performance, leveraging data-driven insights to optimize results and manage the lead funnel from marketing-qualified leads (MQLs) to sales-qualified opportunities (SQOs).
- 5 years of B2B full-funnel performance/demand generation/growth marketing experience.
- Proven track record in building and driving demand gen programs from the ground up.
- Strong analytical skills and experience with data analysis tools (e.g., Google Analytics, Tableau).
- Familiarity with ABM strategies and tools.
- 100% paid premiums for health, dental, and vision coverage.
- 35 days paid time off (11 holidays, 16 vacation days, 3 personal days, 5 sick days).
- Work Away opportunity to work & play for 10 weeks in a country of your choice (from a Sage-approved list).
- 5 days paid yearly to volunteer (through Sage Foundation).
The estimated salary for this role is $120,000 - $150,000 per year, depending on location and experience. We offer a competitive compensation package, benefits, and opportunities for career growth and development.
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