International Marketing and Business Development Lead

1 month ago


St John's, Newfoundland and Labrador, Canada Cooke Inc. Full time
Job Title: International Marketing and Business Development Manager

Cooke Inc. is a leading global seafood company with operations in North America, Europe, South America, and Australia. Our company's success is driven by our dynamic, highly skilled, and innovative management team, supported by dedicated employees who live in coastal communities and contribute to the local area's economy and sense of community.

Job Summary

The International Marketing and Business Development Manager is responsible for planning, developing, measuring, and optimizing marketing strategies and tactics to support Cooke's overall presence in the International Market. The incumbent will lead the development of data-driven planning and segmentation for products, customers, and channels, driving sales and market growth internationally.

Key Responsibilities
  • Lead the research, development, and implementation of customer-specific channel strategies
  • Play a lead role in the development and implementation of the international sales and marketing strategy, understanding the unique requirements of the markets outside of North America
  • Design, develop, and execute a data-driven segmentation strategy for Cooke products Internationally to ensure effective presentation of the right brands and products to the right customers at the right time
  • Package research insights and collaboratively develop marketing assets to help the sales team convert opportunities
  • Contribute to the development of go-to-market strategies to enable sales and overall brand and revenue growth across the business, in alignment with key priorities
  • Oversee and set product and customer pricing, as well as continuously evaluating competitive pricing and programs
  • Lead education and training with commercial team members on products available to the international market
  • Lead government relations and associated programming, ensuring that all international opportunities for budget and funding are optimized (CAIA, GNB initiatives, missions, etc.)
  • Play a lead role in trade-show planning and execution, including samples management and attending all international shows
  • Contribute and attend customer meetings to support the sales process and cycle
Qualifications
  • Post-secondary certificate or degree in marketing, or a related field
  • 5+ years of related experience
Benefits
  • Health Benefits: Includes coverage for dental, vision, and extended medical care
  • Insurance: Life and disability insurance provided for financial security
  • Support Services: Access to an Employee Assistance Program (EAP)
  • Financial Planning: Opportunity for RRSP matching to support your retirement savings
  • Time Off: Paid vacation and holidays
  • Wellness: Wellness programs and access to on-site gym facilities (available in some locations)
  • Career Development: Professional growth opportunities and avenues for advancement
  • Perks: Employee discounts on company products or services
  • Convenience: On-site parking or parking allowance
About Cooke Inc.

Cooke Inc. is a company that rewards initiative, resourcefulness, and work ethic. We will champion your growth and provide you with the platform to create your path, your career, and your future.



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