Strategic Marketing Leader
3 days ago
Industry Trade Association: Director of Brand and Communications
About the Company:
The Stonewood Group Inc. is the national trade association representing solar energy companies operating across Canada. As a national, not-for-profit association, our mission is to facilitate and promote the responsible and sustainable growth of solar energy across the country.
Job Summary:
We are seeking an experienced Strategic Marketing Leader to develop and implement our marketing and communications strategy in support of our strategic objectives. The ideal candidate will have a proven track record of building awareness for industry leaders and driving business results through effective marketing and communications programs.
About the Role:
As the Director of Marketing and Communications, you will be responsible for further developing and managing our marketing and communications strategy, plan, and budget. You will lead the development and implementation of integrated marketing programs that build awareness for solar energy, reinforce its market position, and establish our brand as a leader in the industry.
Duties and Responsibilities:
- Develop and manage our marketing and communications strategy, plan, and budget.
- Lead the development and implementation of integrated marketing programs that meet our business objectives.
- Manage the marketing and communications team, providing guidance and support to ensure successful program execution.
- Monitor industry trends and competitor activity, identifying opportunities to enhance our marketing and communications efforts.
- Collaborate with cross-functional teams to develop key messages and branding strategies that align with our business objectives.
Requirements:
- Proven experience in marketing and communications leadership roles.
- Strong understanding of industry trends and competitor activity.
- Excellent communication and project management skills.
- Able to work independently and as part of a team.
What We Offer:
Competitive salary: $120,000 - $150,000 per year, based on experience. Benefits include health and dental insurance, RRSP matching, and professional development opportunities.
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