Strategic Marketing Leader for Long-Term Care Innovation

2 weeks ago

Old Toronto, Canada CareRx Integrated Pharmacy Full time

CareRx Integrated Pharmacy

We are seeking a highly skilled and experienced Strategic Marketing Leader to join our team in the role of Director of Marketing and Communications. This position is responsible for leading the strategic development and execution of the company's brand, communications, and marketing initiatives to enhance the CareRx brand amongst customers and stakeholders.

Role Overview:

The Director of Marketing and Communications will be accountable for creating and delivering impactful messaging across multiple key audiences, including long-term care/retirement home operators, residents and families, employees, candidates, government agencies, vendors, and investors. The ideal candidate will have a proven track record in healthcare or pharmacy-related marketing, strong communication skills, and experience managing both internal and external communications strategies.

Key Responsibilities:

Strategic Leadership:
  • Develop and execute a comprehensive marketing and communications strategy aligned with the company's business objectives and brand vision.
  • Oversee branding initiatives to position the company as a leader in long-term care pharmacy services.
  • Lead crisis communication planning and response, including managing sensitive communications with various stakeholders.
  • Assist in communication education and training and provide support to CareRx leadership as required.
  • Lead the Project Management Office team to ensure key projects are tracked and communicated effectively and support the overall CareRx objectives.
  • Manage the marketing team, namely a graphic design and communication specialist and marketing specialist.
Marketing Campaigns:
  • Plan, execute, and measure integrated marketing campaigns targeting home operators, residents and families, and other stakeholders.
  • Drive demand generation activities and outreach strategies to attract new customers and expand existing relationships.
  • Oversee digital and traditional marketing efforts, including website management, social media, email marketing, and content marketing.
Stakeholder Communications:
  • Lead external communications with customers, government agencies, vendors, and investors to enhance engagement and brand trust.
  • Develop targeted communications to support customer retention, including newsletters, webinars, and educational materials tailored to long-term care/retirement home operators and resident families.
  • Collaborate with PMO, business development, operations and clinical teams and other internal teams to manage all customer communications including dissemination.
  • Manage government relations communication strategies and ensure alignment with regulatory requirements and public policy with internal and external stakeholders.
Employee Communications:
  • Design and implement internal communication strategies to keep employees informed, engaged, and aligned with the company's mission and goals.
  • Support leadership communications to employees, including announcements, updates, and key initiatives.
  • Lead and promote monthly and annual recognition programs and oversee the Culture Champions (site brand ambassadors).
Brand Management:
  • Act as the brand custodian, ensuring consistent messaging, tone, and visual identity across all communications and on external sites.
  • Monitor industry trends, competitor activities, and public perception to inform communications strategies.
Measurement and Analysis:
  • Track and analyze marketing and communication campaign performance using metrics and analytics to inform future strategies.
  • Provide regular reports to executive leadership on campaign outcomes, stakeholder engagement, and brand perception.

Requirements:

To be successful in this role, you must have:

  • A university degree in business, marketing, communications, journalism or related field.
  • 10-12 years of progressive marketing, media, public relations, and/or communications experience.
  • Excellent leadership and team management skills.
  • Ability to balance multiple priorities and projects.
  • Superior oral and written communication skills – you must role model the type of communication style you will be championing.
  • Ability to set clear priorities and hold teams accountable for results.
  • Ability to create strong and creative campaigns and measure effectiveness.
  • Ability to assimilate information quickly and produce results.
  • Creativity – this is your opportunity to implement new ideas.

Salary:$125,000 - $150,000 per year

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