Owned Channels Leadership Manager

2 weeks ago

Toronto, Ontario, Canada Just Eat Takeaway Full time

Unlock Your Potential as an Owned Channels Manager

As a key member of our team, you will play a vital role in shaping the future of our marketing campaigns and creating unforgettable experiences for our customers, couriers, and partners.

Key Responsibilities:

Team Leadership: Lead, mentor, and inspire a team of Owned Channels Specialists, setting clear objectives and providing guidance to nurture their professional growth.

Campaign Optimization Oversight: Ensure that campaign optimization efforts are executed effectively, reviewing and guiding your team in analyzing data, A/B testing, and refining strategies to maximize engagement and ROI.

Data-Driven Decision-Making: Oversee the team's data analytics efforts, guiding them in extracting valuable insights from data, and using these insights to make informed decisions and enhance customer experience.

Cross-Functional Collaboration: Collaborate with various stakeholders, including marketing teams and senior leadership, to ensure seamless execution of campaigns, influencing decision-making by sharing data-driven insights and best practices.

Content Strategy Development: Encourage your team to work with the Studio team and other stakeholders to explore new ways to captivate the target audience and drive engagement, helping drive innovation in content creation and delivery across owned channels.

Performance Monitoring: Oversee the monitoring and reporting of campaign performance, regularly sharing performance reports with marketing teams and offering recommendations for improvement.

Technology and Tools Management: Stay abreast of industry trends, tools, and technologies to improve the efficiency and effectiveness of owned channel campaigns, encouraging the team to use available MarTech stack tools to the fullest and making recommendations for adopting new tools as needed.

Campaign Automation Strategies: Guide the implementation of marketing automation processes to streamline campaign execution, reducing manual work and allowing your team to focus on more strategic tasks.

A/B Testing Strategy: Ensure your team conducts systematic A/B testing and leverages findings to refine and enhance campaign strategies continually.

Customer Journey Mapping: In collaboration with other stakeholders, oversee the mapping of customer journeys to identify touchpoints and opportunities for engagement, ensuring your team delivers the right message at the right time.

Compliance and Best Practices: Guarantee that all campaigns adhere to relevant regulations and industry best practices, maintaining the highest standards of data privacy and security.

Requirements:

  • A Bachelor's degree, or equivalent.
  • 5+ years experience in Digital Marketing roles focusing on leadership and innovation.
  • 2+ years experience with team management and excellent social skills.
  • Strong analytical, prioritization, and problem-solving skills, with close attention to detail.
  • Strategic thinking skills, with great creative judgment and a test & learn approach.
  • Experience with marketing attribution models and reach x frequency.
  • Good knowledge of Google Analytics, Enterprise Service Platform dashboards, Salesforce Marketing Cloud, Data Cloud, Braze, Movable Ink, and industry AI use cases.

About Working at Skip:

Skip is a dynamic and fun workplace that values diversity and inclusion. We believe in fostering a culture where everyone feels welcome and empowered to contribute their unique perspectives and skills. As a member of our team, you will have the opportunity to grow and develop your career, working on exciting projects and collaborating with talented individuals who share our passion for innovation and excellence.

We are committed to creating a workplace that is inclusive, respectful, and free from bias. We celebrate our differences and strive to create a culture that reflects the diversity of our customers and communities. If you are a motivated and talented individual who is passionate about marketing and leadership, we encourage you to apply for this exciting opportunity.

We are an equal opportunities employer and welcome applications from diverse candidates. We are committed to fostering a workplace that is inclusive, respectful, and free from bias. If you require any accommodations throughout the hiring process, please do not hesitate to reach out to us.

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