Digital Media Specialist for Omnichannel Growth

4 days ago


PointeClaire, Quebec, Canada Sleep Country Full time
Job Summary

We are seeking an experienced Digital Media Specialist to join our team. As a key member of our marketing department, you will be responsible for developing and implementing our Social Media strategy to increase online presence and improve marketing and sales efforts.

About the Role

This role operates in a hybrid work model out of our corporate offices in Pointe-Claire, QC. You will manage the day-to-day implementation of paid social media campaigns across multiple platforms, including set-up, daily monitoring, pacing, and optimization.

Responsibilities
  • Owning the management of omnichannel performance marketing campaigns to optimize towards revenue and profitability goals.
  • Tracking and reporting on the effectiveness of paid social and programmatic campaigns against defined KPIs.
  • Assisting in weekly, monthly, and quarterly media planning across digital channels.
  • Building and presenting media plans against revenue goals.
  • Facilitating regular check-ins with internal and external partners to guide and oversee campaign performance.
Requirements
  • A University/College degree in Marketing, Business, eCommerce or related discipline preferred.
  • 3-5 years of hands-on experience managing paid social, display, programmatic campaigns.
  • Excellent interpersonal, project management, negotiation, strategic and analytical thinking, problem-solving, presentation, relationship building, and communication skills.
Benefits

As a member of our Corporate team, you will enjoy a diverse and inclusive work environment, extensive training and development opportunities, full medical and dental benefits, and a Deferred Profit Sharing Program.

About Us

Sleep Country is Canada's leading specialty sleep retailer, dedicated to transforming lives by awakening Canadians to the power of sleep. We operate under various banners and have omnichannel and ecommerce operations across Canada.



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