Digital Media Specialist
4 weeks ago
Job Title: Digital Media Specialist - Paid Social
About the Role:
We are seeking an experienced Digital Media Specialist to join our team. In this role, you will be responsible for developing and implementing our Social Media strategy to increase our online presence and improve our marketing and sales efforts.
Responsibilities:
- Manage the day-to-day implementation of paid social media campaigns across multiple social media buying platforms.
- Track and report on the effectiveness of paid social and programmatic campaigns against defined KPIs.
- Assist in weekly, monthly, and quarterly media planning across digital.
- Build and present media plans against revenue goals.
- Facilitate and maintain regular check-ins with internal and external partners to guide and oversee performance, pacing, and general campaign management.
- Provide recommendations on tactics, audiences, placements, and pacing for social marketing campaigns.
- Evaluate success of social media advertising campaigns to inform investment decisions.
Requirements:
- 3-5 years of hands-on experience managing paid social, display, programmatic campaigns.
- Background working at Agency/ecommerce/tech platform/ or DTC brand.
- Experience working with external partners including creative agencies and media platforms.
- Excellent interpersonal, project management, negotiation, strategic, and analytical thinking, problem-solving, presentation, relationship building, and communication skills.
- Proficient skills in Excel.
- Relevant certifications across advertising platforms including Blueprint certification.
- Fully Bilingual (English/French) written and spoken required.
About Sleep Country:
Sleep Country is Canada's leading specialty sleep retailer with a purpose to transform lives by awakening Canadians to the power of sleep. We are committed to building a company culture of inclusion and diversity where differences are embraced and valued.
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