Digital Media Specialist
4 weeks ago
About the Role
Sleep Country Canada/Dormez-vous is seeking a skilled Digital Media Specialist - Paid Social Media to join our team. In this role, you will be responsible for developing and implementing our Social Media strategy to increase our online presence and improve our marketing and sales efforts.
Key Responsibilities
- Manage the day-to-day performance of omnichannel marketing campaigns, optimizing towards revenue and profitability goals.
- Track and report on the effectiveness of paid social and programmatic campaigns against defined KPIs.
- Assist in weekly, monthly, and quarterly media planning across digital channels.
- Build and present media plans against revenue goals.
- Implement paid social media campaigns across multiple social media buying platforms.
- Facilitate regular check-ins with internal and external partners to guide and oversee campaign performance.
- Provide recommendations on tactics, audiences, placements, and pacing for social marketing campaigns.
- Evaluate the success of social media advertising campaigns to inform investment decisions.
Requirements
- University/College degree in Marketing, Business, eCommerce, or related discipline.
- 3-5 years of experience managing paid social, display, programmatic campaigns.
- Background working at Agency/ecommerce/tech platform/DTC brand.
- Experience working with external partners, including creative agencies and media platforms.
- Excellent interpersonal, project management, negotiation, strategic, and analytical thinking skills.
- Proficient skills in Excel.
- Relevant certifications across advertising platforms.
About Sleep Country Canada/Dormez-vous
Sleep Country is Canada's leading specialty sleep retailer, committed to building a company culture of inclusion and diversity. We invest in our sleep ecosystem, innovative products, world-class customer experience, communities, and our people. For more information, please visit https://www.sleepcountry.ca/.
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