Digital Media Specialist

4 weeks ago


PointeClaire, Quebec, Canada Sleep Country Full time

Job Summary

Sleep Country Canada/Dormez-vous is seeking a Digital Media Specialist - Paid Social to join our team. In this role, you will be responsible for developing and implementing our Social Media strategy to increase our online presence and improve our marketing and sales efforts.

Key Responsibilities

  • Manage day-to-day performance marketing campaigns, optimizing towards revenue and profitability goals.
  • Track and report on the effectiveness of paid social and programmatic campaigns against defined KPIs.
  • Assist in weekly, monthly, and quarterly media planning across digital channels.
  • Build and present media plans against revenue goals.
  • Manage the day-to-day implementation of paid social media campaigns across multiple social media buying platforms.
  • Facilitate and maintain regular check-ins with internal and external partners to guide and oversee performance, pacing, and general campaign management.
  • Provide recommendations on tactics, audiences, placements, and pacing for social marketing campaigns.
  • Garner insights on creative assets to ensure proper optimization against performance KPIs.
  • Work closely with our in-house and external agency partners to plan and execute integrated marketing programs across multiple media channels and touch points.
  • Evaluate success of social media advertising campaigns to inform investment decisions.

Qualifications

The ideal candidate will have a University/College degree in Marketing, Business, eCommerce, or a related discipline, and 3-5 years of hands-on experience managing paid social, display, programmatic campaigns. Excellent interpersonal, project management, negotiation, strategic and analytical thinking, problem-solving, presentation, relationship building, and communication skills are required.



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