Digital Media Specialist, Paid Social Media Expert

2 days ago

PointeClaire, Quebec, Canada Sleep Country Full time

About the Role


Sleep Country Canada/Dormez-vous is seeking a talented Digital Media Specialist to join our team. As a Digital Media Specialist, you will be responsible for developing and implementing our Social Media strategy to increase our online presence and improve our marketing and sales efforts in collaboration with our marketing and sales teams and other departments.


Key Responsibilities



  • Manage the day-to-day management of omnichannel performance marketing campaigns, optimizing towards revenue and profitability goals via campaign building, testing, learning, strategies, targeting, and measurement.
  • Track and report on the effectiveness of paid social and programmatic campaigns against defined KPIs to continuously improve campaign performance against organizational goals.
  • Assist in weekly, monthly, and quarterly media planning across digital.
  • Build and present media plans against revenue goals.
  • Manage the day-to-day implementation of paid social media campaigns across multiple social media buying platforms including set-up, daily monitoring, pacing and optimization.
  • Facilitate and maintain regular check-ins with internal and external partners to guide and oversee performance, pacing and general campaign management.
  • Provide recommendations on tactics, audiences, placements and pacing for social marketing campaigns.
  • Garner insights on creative assets to ensure proper optimization against performance KPIs.
  • Work closely with our in-house and external agency partners to plan and execute integrated marketing programs across multiple media channels and touch points.
  • Evaluate success of social media advertising campaigns to inform investment decisions.
  • Responsibility for weekly, monthly and ad-hoc reporting and analysis as required.

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